Marketing And Content Coordinator

Are you a Marketing and Social Media Coordinator looking to play a pivotal role in shaping the future of our education brands?

About the Company
Peak Management & Consulting is a shared service solutions business serving clients nationwide in the RTO sector for Finance, Marketing, Human Resources, IT, Quality and Education.

About the role
In association with the Head of Marketing, this role with oversee the planning, implementation and ongoing maintenance of Company websites, digital marketing campaigns, social media campaigns and all online promotional activity consistent with budgetary requirements, marketing strategies and corporate brands.
KeyResponsibilities:
Social Media Ownership:

• Create and curate engaging content for various platforms, ensuring consistency with brand voice and messaging.
• Monitor social media channels for trends, opportunities, and potential issues.
• Schedule and analyse posts using social media management tools.

Content Creation:

• Collaborate with internal teams, external agencies and students to generate creative content for digital and traditional marketing initiatives.
• Produce visually appealing and compelling graphics, banners, videos, and written content.
• Building of landing pages and automated email campaigns.
• Ensure content aligns with the overall marketing strategy and brand guidelines.

Marketing Campaigns:

• Assist in the planning and execution of integrated marketing campaigns across various channels.
• Track and report on the performance of marketing campaigns, providing insights and recommendations for improvement.

Analytics and Reporting:

• Monitor key performance indicators (KPIs) to assess the effectiveness of social media and marketing efforts.
• Review key word performance and recommend new keywords and topics for content generation.
• Generate regular reports to measure and analyse the impact of activities and recommend adjustments as needed.

General Marketing and Systems Maintenance:

• Maintain and keep up-to-date our brand assets such as branded templates, style guides and flyers.
• Ordering of branded items including signage, merchandise and business cards.
• Keep websites up-to-date, ensure up time and resolutions of bugs.
• Testing of lead forms ensuring lead submissions are entering the CRM.
• Ensure consistency of brand messaging across all platforms.
• Maintain online business listings and business listings register.
• Maintain our student contact information and subscription preferences in our CRM.

Experience required:

• 2 years + working in a marketing/social media/communications role
• Filming, producing and editing short-form video content for Instagram Reels, TikTok and YouTube Shorts
• Generating graphics and advertising using Adobe Creative Cloud and other platforms
• CMS management such as WordPress
• Ability to utilise AI technology to help improve marketing outputs
• Understanding of basic UI and UX principles
• Experience using CRMs such as HubSpot
• Basic HTML experience
• Experience in the education sector – desirable
• Can work autonomously

What's in it for you?
Peak are committed to providing a positive employee experience and workplace culture incorporating a number of incentives to ensure the health and wellbeing and expectations of an employee are kept in the highest of regard.

• Access to free counselling and support through the EAP program
• Permanent fulltime role
• Milestone events recognising and rewarding tenure and loyalty
• Annual $200 Living well allowance towards personal wellbeing
• Professional development leave / Study leave
• Paid Volunteer days to give back to a cause and community close to your heart
• Daily travel allowance to help with costs of parking / toll when required in the office

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