AddressAbout AAPS
The Australian Animal Protection Society (AAPS) was established in 1972. Over 50 years, the shelter has continued to care for and nurture animals and aims to return as many as possible to their owners or to find them new fur-ever homes.
AAPS is a community-based, not-for-profit registered Charity. We rely entirely upon volunteers and community support together with our Opportunity Shops, to provide essential financial support for the Shelter as we do not receive any ongoing Government funding. We work very closely with ALL animal welfare organisations in our endeavor to provide protection, assistance, and welfare for all animals.
The Role
This role is responsible for increasing awareness of AAPS and building our brand through Social Media Platforms, to the point where when a person wants to adopt an animal, they firstly think of coming to us.
As a Social Media Coordinator, you will have the opportunity to conceptualise and produce engaging visual content for our Social Media platforms, including Instagram, Tik Tok, Facebook, and more. Brainstorm creative ideas for campaigns, collaborations, and promotions to elevate our presence.
Write compelling posts that effectively communicates our brand message and engages our audience.
Stay up-to-date with industry trends and competitor strategies to ensure our content remains fresh and relevant.
Analyse performance metrics and insights to optimise content strategy and drive engagement and encourages people to come to our shelter.
Your duties will include but are not limited to:
- Create engaging and compelling content for all our Social Media platforms, including TikTok, Instagram and Facebook, with the intention of expanding into more platforms.
- Develop and maintain a consistent brand voice and identity across all Social Media channels.
- Capture and edit visual content, including photos and videos, to showcase the essence of Australia Animal Protection Society
- Schedule and publish content on a regular basis to ensure a steady and engaging online presence.
- Monitor Social Media trends and stay updated with the latest industry developments to keep our name at the forefront of Social Media trends.
- Community management, responding to comments, messages, and inquiries promptly and professionally.
- Develop and implement Social Media strategies to increase engagement, reach, and followership.
- Plan and execute Social Media campaigns to promote special offers, events,
- Collaborate with internal teams to gather information and materials for content creation and promotions.
- Monitor and analyse Social Media performance metrics, providing regular reports on the effectiveness of campaigns and strategies.
- Manage and maintain the organisation’s online reputation, ensuring positive customer feedback and addressing any negative reviews or comments.
- Stay informed about industry best practices and implement creative ideas to enhance our Social Media presence.
- Conduct regular Social Media meetings to brainstorm new content ideas and strategise upcoming campaigns.
- Other duties as required.
About you
- Relevant tertiary qualifications in a related field.
- Minimum of 12 months working on content creation and Social Media management for a paying client/internal role across multiple platforms.
- Strong organisational and computer skills
- Positive attitude with loads of enthusiasm
- Proven skills within the Social Media landscape.
- Must have skills across Instagram, TikTok, Facebook etc and content creation, with a keen eye to be able to create incredibly engaging content.
- Strong video editing skills
- Passionate about the animal welfare industry
- Proven communication skills (both verbal and written) to provide exceptional customer service.
- Confident driving and developing a Social Media strategy for AAPS.
- A true team player, where you are "in it together" to get the job done
- A strong work ethic with a results-driven, proactive approach
- High attention to details and be able to multitask.
- Demonstrated ability to work independently within time frames.
- Love of animals
If you feel like your passion and skills align with the role and want to join our team here at AAPS apply with your resume and cover letter to:
Marianne - **********@aaps.org.au
