Marketing Assistant

The Background

The Marketing Assistant supports the marketing function and will be responsible for improving the engagement capabilities of Kidney Health Australia’s digital channels, analysing and reporting on consumer activity, creating content, engaging online with our incredible community, promoting fundraising campaigns and creating offline content that builds real relationships with new and existing audiences. 

Reporting to the Marketing and Communications Manager, you'll get involved in all areas of marketing, including driving brand recognition, early detection of kidney disease, community engagement and program use, fundraising, and clinical audience engagement. 

This is a 6 month full time contract role, but open to reduced hours over longer period.

Why Work With Us?

Kidney Health Australia is a warm and caring place to work with an incredible purpose, dedicated to promoting healthy kidneys for all Australians. As the voice for kidney health, we fight for increased awareness, prevention, early detection and better treatment of this incurable disease. We’re advocating for systemic change and more focused research while being an invaluable support for people with kidney disease at every stage of their journey. 

We’re on the verge of exciting growth and the potential to join a forward thinking and creative challenger brand will be rewarding for any marketer. 

You’ll be part of the front-line for engaging with our inspirational community, who amaze us with their courage every single day, and will leave you proud of your impact. 

• As a registered charity, Kidney Health Australia offers attractive salary packaging options, helping to maximise your take-home pay. 
• We are a certified ‘Great Place to Work’. 
• We have a highly engaged and friendly team and a welcoming workplace culture. 
• Flexible workplace (offering a mixture of working from home and the office).  
• Located right opposite South Melbourne Market - great coffee and fresh food!

What You'll Focus on Day to Day

Content Development 

1. Design and develop marketing content, including video, infographics, images, flyers, fact sheets, long form content and much more! 
2. Create cutting edge content for 8 social media channels  
3. Copywriting for SEO, diverse audiences and channels  

 Social Media Community Engagement 

1. Manage and moderate all social media communities including drafting and posting content in a kind and purposeful way 
2. Prepare and maintain key approved social media responses based on best practice principles, previous experiences with community and organisational objectives  
3. Regularly feedback insights gained from community engagement  

Digital Optimisation 

1. Support the maintenance, optimisation and reporting of digital channels including social media, website, eDMs. 
2. Support the implementation of the social media content strategy 

PR, Merch and More.  

1. Help deliver new brand initiatives 
2. Help deliver marketing campaigns, including PR and event support. 
3. Support writing media releases and media outreach/engagement
4. Champion brand externally and internally, ensuring adherence to brand guidelines across the organisation and beyond 
5. Merch management including orders, stock management, and distribution of sold merch 
6. Opportunities to dress up in Billy Mascot costume (not compulsory)! 

Who You Are

• Tertiary qualifications in Marketing OR 3+ years work experience in PR/Marketing/Comms. If you're returning to work after a hiatus or going through a career change, open to hear from you too!
• You have a knack for saying the right thing to the right person at the right time and have a sensitivity to tone of voice of brands and their diverse audiences. 
• Confident, proactive and collaborative approach to work - you're a go-getter
• Proven time management/organisational skills 
• High attention to detail and commitment to accuracy 
• Perfect English 
• Experience in Facebook community management and moderation or high level customer service 
• Digitally savvy with ability to self-learn new platforms, whether that’s a creative platform like TikTok or technical like Google Analytics.  
• Marketing is both art and science and you thrive in both the creative space and analytical thinking 
• You’re just as comfortable responding to a public social media post as you are writing and editing a long document.  
• Creative eye and ease using Canva and other content development apps 
• Competency in graphic design, i.e. using Adobe Suite  

Nice to haves:

• Experience with Craft CMS 
• Facebook Ads Manager, Google Tag Manager, Google Analytics, AdWords
• SEO understanding 

Kidney Health Australia consider that the safety of children and young people is paramount. Candidates must have a current Working with Children Check (or be willing to obtain one) & be willing to provide proof of vaccination for COVID-19.  

All candidates must have the entitlement to work in Australia as a permanent resident or citizen.  

When applying for the position please submit:  

1. A short cover letter telling us what makes you perfect for the role (optional). 
2. A resume outlining your relevant experience/skills. 

Deadline for applications – 26th April 2024 

For a confidential conversation regarding the role, please contact laura.milmeister@kidney.org.au.