Marketing Assistant

Hellyers Road Distillery produces world class premium single malt whisky and whisky cream. We continue to win significant international awards and we export to over 20 countries. The Hellyers Road story is one of foresight, determination, and dedication to create a whisky that captures the very taste and character of Tasmania.

Hellyers Road is looking for a Marketing Assistant to join their Sydney-based team. The ideal candidate will be a Marketing/Digital Marketing graduate – a creative thinker with a comprehensive skillset and a passion for, ecommerce, and/or whisky or alcohol. They will support the Head of Marketing and Brand Manager to deliver market-leading content with a focus on engagement, lifestyle and positivity. 

• Website maintenance - Shopify
• The creation, presentation, and implementation of Social Media content initiatives; inclusive of organic, paid, competition and partnership content. 
• Email marketing – weekly campaigns.
• Product launches
• Provide Facebook ad content
• Planning and aligning Social Media content with specific Product and Collection messaging and initiatives 
• Social Media Content Management; inclusive of posting, monitoring, engaging and moderating of all Social Media channels. 
• Remain abreast of current, trending and new Social Media content across all relevant channels and actively implement relevant and valuable content ideas in partnership with the Head of Marketing 
• Management of Social Media Content Planning Calendar 

• Minimum 2 years’ experience in a similar role and industry 
• Excellent planning and organisational abilities - you’ll be planning and executing daily, weekly and monthly content. 
• A deep care for our Customers combined with excellent Social Media Customer Service skills. 
• Excellent photo and video editing skills, specifically geared around Social Content – both in-app and external-to-app editing software (Adobe Suite preferably). 
• Excellent and intimate knowledge of all relevant Social Media Channels and Trends; including, but not limited to, Instagram, TikTok and Facebook. 
• An ability and comfort with being able to speak well in front of a camera. 
• An ability to think creatively and strategically 
• An ability to adapt and change direction and task flexibly and fluidly 
• A positive person who enjoys working in a team 

• You’ve worked in the eCommerce industry for 2+ years, preferably using Shopify
• You have ideas & suggestions on boosting sales for eCommerce & best practice 
• You’re familiar with social media shopping channels
• You’ve got great attention to detail
• You like to get your creative juices flowing & love writing copy
• BONUS if you have knowledge of the techy stuff & website back-ends, including HTML
• BONUS if you’ve got basic Photoshop/Canva experience, i.e. cropping/resizing/colour adjusting
• Positive approach to change.
• Strong listening and relationship-building skills.
• Responsive to challenges and capable of thinking on one’s feet.
• Capacity to relate effectively to people at all levels of the business internally and externally.