Marketing Assistant – Social Media & Digital Marketing

We are looking for a highly creative Marketing Assistant – Social Media & Digital Marketing to join our dynamic and growing marketing team in this newly created role. 

The role is a unique balance of high-volume Social Media creation and graphic design. Working closely with the Marketing Manager and Ecommerce Manager, you will strategise, ideate, and execute a diverse, multi-channel Digital Marketing plan that complements traditional activities to drive omnichannel retail sales growth across our network of bricks and mortar stores and online (both domestically and for international markets).

The ideal candidate will possess a deep passion for creating and crafting content (copy writing will be required); be on top of trends; and have a strong understanding of performance metrics and analysis to ensure content uplifts sales and brand awareness and fosters the growth of our dedicated community. 

If you are the type of person who is serious about building a career in the fashion industry, this role will provide a platform with plenty of scope to learn new skills on the job within this fast-paced team. 

Key Responsibilities: 

Social Media 

Your key focus will be creating, photographing, and shooting, and editing TikToks, Instagram Reels, Stories, and Posts, and anything required for all the brand’s Social Media platforms. 

• You will be responsible for the whole process - come up with the concept, create it, film, direct, edit, post it, and then analyse the performance afterwards. The content needs to be original, and must engage our audience, educate our consumers, inspire our customers, and gain followers. 
  • Content created must be aligned to the brand’s overarching marketing calendar and key promotions – daily, weekly, monthly, and seasonally. 
  • Content created must be supported by creative copy with our brand’s tone of voice; and it must align to the brand’s style and strategy guidelines. 
• You will be required to monitor all Social Media communication (comments, DMs etc) and provide customer service support through direct engagement across our channels. 
• You will be responsible for coordinating seasonal influencer partnerships and collaborations in line with the overall marketing strategy, demonstrating creative thinking around collaborations, promotions, giveaways etc.
  • Identify and build relationships with Key Opinion Leaders (KOLs) and influencers relevant to our community to amplify brand reach and engagement, and support product launches and store events.
  • Work with Customer Support and Warehouse teams to request and return samples. 
• You will be required onsite to assist with our bi-annual (seasonal) marketing shoots, campaigns, and events, to help setup, capture footage, and style. Some travel may be required. 

Digital Marketing 

Your key focus will be developing and executing the weekly/monthly Content Plan across our mix of channels (specifically eDM, website, socials) and own the copywriting element of all Marketing Communications (including Product Descriptions, Media Releases, Blogs etc) ensuring tone of voice is on-brand to capture market share.

• You will required to write and brief all content and asset development for Ripe (including Photoshoots where necessary with the Marketing Manager) – with your key focus on optimising sales via EDM. 
• You will be required to report on social and EDM KPIs weekly, with monthly reports on community growth and engagement, alongside recommendations for improvement based on current benchmark trends and audience preferences. 
• You will be responsible for leveraging each social platforms’ features and algorithms uniquely to enhance brand visibility, optimise sales, and resonate with the brand’s target audience. 
  • Analyse content performance using Meta, Google Analytics and other relevant tools – and collaborate with diverse teams (marketing, sales, customer service) to evolve and deliver successful campaigns. 
• You will be responsible for researching current trends, emerging technologies and apps, design tools, and industry news, and the competitor landscape. 
• You will be responsible for image-cropping of required assets for local and international online marketplaces, working closely with the Graphic Designer and Sales team to maintain brand coherence. 

What We’re Looking For:  

• At least 2 years’ experience in managing Social Media, content creation, and fostering communities for brands. 
• Exceptional photography, video, and editing/graphic design skills, ideally in Photoshop, InDesign, Illustrator, or other comparable platforms, to produce quality content.
• A comprehensive understanding of all social platforms, Meta, Google Analytics, and a commitment to staying informed about platform changes.
• Experience working with influencers and managing partnerships and collaborations.
• Demonstrated ability to design and implement Digital Marketing campaigns that have been directly attributable to increased revenue.
• Proficient analytical skills allowing for data interpretation and comprehensive reporting on performance metrics and KPIs. 
• Naturally creative with a passion for fashion, with a keen aesthetic eye, and understanding of customer-centric marketing. 
• Exceptional proof-reader with creative copywriting ability and attention to detail. 
• A team player able to develop strong relationships across the entire business.
• Highly developed organisational skills and time management.
• A strong interest in global brands, trends, and a solid knowledge of the aspirational social brand landscape.
• Background in fashion and/or relevant industry experience essential.   
• Proficiency in Adobe Creative Cloud, particularly Photoshop, InDesign, and Illustrator would be advantageous.

This position is part-time and based at our head office in Fairfield, Melbourne where you have access to all the products, two studios, and the creative team behind the brand.