Marketing Coordinator

A little bit about our product and our people:

We are champions for facilitating a bigger life for downsizers.

We do this by building beautiful homeowner-centric homes around Melbourne and Regional Victoria, complemented by stunning facilities that engender connectivity and wellbeing. 

We believe it’s a privilege to walk alongside the downsizer and elevate the next phase of their lives, which is why we maintain a laser-like focus on best practice outcomes for our people and our product. This is underpinned by all the benefits you’d expect to find at an ASX200 listed company with over 20 communities (and then some).

These hallmarks of a publicly listed company are complemented by our insatiable desire to do things differently. If we’re not serving up experiences that deliver a smile and wink, with a side serving of knowing nod and inspiration, we believe we’re not doing our job.

We live for our people and we breathe surprise and delight moments into their days on the daily. And whilst we take our responsibility to our people and our product seriously, we do not take ourselves seriously. Seriously though, have you met Pam, Leonard & Maria?! (click through to our latest TVC: https://youtu.be/0wd0nRqL3-0)

We’re allergic to the earnestly bland and have a strong aversion to vanilla; unless it’s infused into a candle or stirred into a cake. In our business, the colour beige begins and ends with our beige slacks and skirts.   

But enough about our uniforms. And enough about us already! We’d love to hear more about you. What do you think about us? Just kidding. But if you’ve read this far, you must really really want to learn more about our new role. Which bring us to the next bit…

A little bit about you:

You are curious with a thirst for knowledge and are looking to take that next step in your marketing career! You are excited to join a growing business and thrive off working within a great team in a supportive environment. You see this as an opportunity to bring something new and something we really needed (but perhaps we didn't even know) all along. 

Your days will involve a little bit of this and that:

As the Marketing Coordinator, you will work closely with the Marketing Manager to deliver the end-to-end marketing activities for a growing portfolio of communities at various stages of development and operations, with a main focus on our established communities. 

From supporting the overall strategy to implementing tactics, you will work with a range of stakeholders to help execute the marketing plan across product, promotion and service delivery.

• You will support to develop and implement the marketing activity plan (with stakeholder buy-in and tailored to the specific needs and challenges of the project) to generate an ongoing healthy pipeline of enquiries into the sales process for the projects which you are accountable.
• Work with the Project Marketing Manager to develop and implement insight-led thinking, campaigns, and activities in the following:
  • Local Area Marketing and media plan (local press, radio, outdoor, etc) to drive brand awareness and enquiry targets. Adopt/adapt metro campaigns to suit.
  • Marketing collateral for communities throughout the project
  • Photography and video activities as required
  • Communications with database: EDMs, SMS, newsletters, mailouts, etc.
  • Signage (outdoor and operational) as required 
  • Activities in project lifecycle: e.g. Sales Office fit-out; Display Homes precinct (marketing comms)\
• Plan and implement market-leading thinking and execution of:
  • Macro events: for key project milestones, e.g. Sales launch, Clubhouse opening, Display Homes Precinct launch
  • Micro events: work with Sales to design and promote engaging micro events, Meet & Greet events and business development opportunities. 
• Immerse yourself in our Communities, learn what makes each of them special. Understand the homeowners, their needs, what makes Lifestyle Communities so special.
• Identify and implement opportunities to continuously improve elements within the Customer Touchpoints program (i.e. to drive customer referral). Discuss and provide recommendations to Marketing Manager and Head of Marketing.

To be successful in the role you will have the following:

• Two (2) years experience in a similar role
• A curious mind!
• A thirst for knowledge!

Our amazing benefits include:

• A great culture and flexible working environment
• Lifestyle Long Weekends (4 paid days per year)
• Birthday Leave
• Wellness dollars ($295 per year)
• Generous employee share scheme
• Learning and development – we want you to grow and get the most out of your role!
• Generous parental leave policy
• Access to parents and caregivers resource hub
• Invitations to lots of fun events

What will success feel like?

In addition to fulfilling the requirements listed in this position outline you will be inspired and challenged, your learning curve will be steep, and you will genuinely believe in the purpose of the business and you will wake up eager to start the working day where your contributions are valued and rewarded.

If this sounds like you and you would like to join our team, please submit your cover letter and updated resume to join Lifestyle Communities!