Marketing Executive

Marketing Executive

About You:
You're a dynamic Email Marketing Coordinator with a passion for crafting compelling marketing content across various channels. At Liquid Learning, we're looking for someone eager to dive into a range of projects, from email campaigns to social media and beyond. Your proactive nature means you're always looking for ways to improve processes, and your familiarity with CRM systems makes you the perfect fit for our team.
About Us:
We empower the leaders of today and create the leaders of tomorrow, and we start with ourselves every day.
Through world-class development conferences and training, we equip the biggest brands globally to achieve their goals and power their people to peak performance. Our programs power the biggest brands in the world, from Qantas to Amazon, Woolworths to Meta, Salesforce to Telstra.
About the Role:
As our EDM Marketing Coordinator, you'll take the lead in our email marketing initiatives, with responsibilities including:

• Crafting Compelling Copy: Utilise your exceptional copywriting skills to create engaging content for email campaigns, social media posts, and other marketing materials that captivate our audience and articulate the Liquid Learning brand narrative.
• EDM Management: Oversee the creation, scheduling, and sending of all EDMs, ensuring content is engaging, on-brand, and aligned with our marketing strategies.
• CRM & Marketing Automation Oversight: Manage our CRM and Marketing Automation platforms, focusing on customer data management, data governance, and the seamless execution of trigger-based campaigns.
• Data Analysis & Insights: Analyse email and social media metrics to provide actionable insights, driving the continuous improvement of our marketing efforts.
• Cross-Departmental Collaboration: Work closely with various departments to ensure the accuracy and effectiveness of marketing campaigns, maintaining clear and consistent communication.
• Market Research & Trend Monitoring: Stay ahead of industry trends by conducting thorough market research and analysis.

What You'll Need:

• Proven Copywriting Talent: Demonstrated ability to craft compelling, persuasive copy that engages and converts across a variety of platforms.
• Experience in Fast-Paced Marketing: A track record of success in managing and executing marketing campaigns in a dynamic environment.
• Technical Savvy: Familiarity with CRM systems (Salesforce preferred), Marketing Automation platforms (Pardot preferred), and digital marketing tools.
• Analytical Mindset: Ability to interpret data and analytics to inform marketing strategies and campaign adjustments.
• Collaborative Spirit: Strong interpersonal skills with the ability to work effectively across teams and departments.
• Great Attention to Detail: Your ability to spot the smallest discrepancies and your commitment to precision play a critical role in the success of our marketing campaigns.

What are the benefits?

• Flexible working options, hybrid working environment supported
• Social atmosphere, regular company drinks, lunchtime sporting teams, birthday and anniversary celebrations, ping-pong table & Nintendo64 chill zone and an office dog called Pepper!
• Breakfast & coffee provided
• An education allowance of up to $5,000 per annum