Marketing Executive - Multiple Properties

This newly created role, working across three well established Rydges hotels, requires a motivated and ambitious person to manage all facets of digital and printed marketing for five independent outlets as well as three accommodation hotels. This exciting & challenging role offers plenty of variety and responsibility, with the flexibility of working onsite amongst the three venues each week.

About Us:

Rydges Hotels and Resorts is part of EVT, one of Australia’s largest hospitality and entertainment groups.

Rydges World Square, Rydges Sydney Central and Rydges Newcastle is looking to increase brand awareness and revenue across each location. With this in mind, we are seeking a Marketing leader to drive the development and execution of our business plans and goals.

The Role:

Based in Sydney, you will divide your time between each hotel, working on Marketing strategies across the groups venues with a directive of enhancing the products to meet market demand. Reporting to the General Managers, you will work with senior management to conceptualize, create and roll out branding and marketing materials that focus on industry trends, key local activations and major events impacting the market. This is a fully strategic and creative role that will push your abilities and allow you to make your mark on the overall success of the properties.

• Work closely with the hotel GM and Head of Brand and Marketing to develop and execute a hotel marketing strategy for each hotel.
• Website content management across the various business channels
• Deliver an annual marketing calendar of data-driven campaigns for the hotel and assess results ongoing to ensure revenue targets are met. 
• Creation and execution of hotel specific tactical campaigns
• Develop campaign creative in-line with overall brand guidelines
• Build comprehensive digital marketing campaign briefs and assist with execution and rollout.
• Analyse campaign analytics and optimise strategies to improve ROI
• Collaborate with the team and maintain strong cross functional relationships to ensure marketing efforts align with business objectives
• Stay up-to-date with the latest trends in digital marketing and implement innovative strategies to stay ahead of competition
• Develop an eDM calendar in-line with the overarching marketing strategy.
• Develop a comprehensive and results driven social media strategy per property.

About you:

Ideally your skill set would include proven experience in the following areas;

• You are a “Results Driven” individual who thinks strategically, identifies opportunities and can develop clear plans to achieve marketing objectives
• Development and implementation of Innovative marketing strategies in the hospitality industry with a focus on brand awareness and business growth
• Formulating and meeting budgets with an understanding of measuring ROI
• Managing the annual marketing calendar ensuring lead time and deadlines are being met.
• Supervise the planning, development and issue of promotional and communication materials;
• Are able to work autonomously and maintain a high level of consistency and productivity.
• Have extensive knowledge of all marketing streams including digital and social media
• Excellent organisational and time management skills
• Minimum of three years post graduate marketing experience in creating automated one-to-one digital marketing campaigns, developing strategies to improve customer experience, and website management