Marketing Manager

Marketing Manager (Maternity Leave Contract - 6 to 9 Month Role) 

Scott Salisbury Group

About Us

Scott Salisbury Group is a South Australian success story having been awarded and recognised by the industry for over 35 years, both locally and nationally. Collectively, our design and construction quality are unparalleled in the industry and continues to challenge boundaries, whilst maintaining the definition of excellence.  The Group comprises Scott Salisbury custom New Homes, Bradford Homes; established to offer affordable luxury, with the unparalleled Scott Salisbury trademark for quality and Bradford Projects; which operates in the realms of affordable and medium density project housing.

We know that our greatest asset, is our people. We pride ourselves on our exceptional local talent, experienced and hands-on leadership, and strong external relationships, that all contribute to a continual drive and passion for distinction.

The Role

An exciting opportunity has become available for an experienced Marketing Manager to join the Scott Salisbury Group on a 6-9 month Maternity Leave Contract, with the ideal candidate projected to commence between mid-March to early April. 

This hands-on role will involve driving the marketing strategy across our three brands, leading marketing campaigns, evaluating performance, and collaborating with internal teams. A strong marketing background, excellent communication skills, and attention to detail are essential.

Key Areas of Responsibility 

• Diligently drive and manage marketing initiatives across Scott Salisbury Group brands, in line with organisational objectives.
• Develop, implement, and maintain dynamic digital strategies across all platforms, including company websites, EDMs, Google AdWords, Google MyBusiness Pages and omniChannel campaigns, in alignment with our marketing goals and objectives.
• Manage and implement social media strategies that align with our strategic marketing objectives, while analysing performance metrics to identify trends, opportunities for enhancement.
• Create high-compelling quality content for various channels including, websites, blogs, email marketing and other marketing materials with a strategic approach to SEO/SEM, tailored to optimize traffic, engagement, and conversion rates.
• Aligning with activation campaign objectives, design, create, and execute effective EDM campaigns, incorporating email automations, while managing associated databases.
• Work in close collaboration with suppliers to facilitate joint marketing collaborations.
• Manage and coordinate activities for events pertaining to marketing and PR opportunities such as Display Home openings, award wins, VIP events and other key events.
• Ensure all design and content outputs align with all company brand guidelines and tone of voice.
• Deliver marketing assets and creative, ensuring consistency and alignment with the brand identities of all company brands.
• Analyse brand positioning and consumer insights to assist in generating new leads.
• Generate and manage public relations activities.

Skills & Experience:

• Formal qualifications in Marketing or a related discipline are highly regarded.
• 5+ yrs’ demonstrated experience as a marketing professional preferred. 
• Proven track record of developing and executing successful marketing campaigns.
• Organised with excellent attention to detail.
• A good working knowledge of Bluebeam, Microsoft Office Suite, Adobe Creative Suite; (Photoshop, InDesign, Illustrator, Adobe Pro, Adobe Premiere Rush).
• Demonstrated experience with office and marketing platforms such as Word Press, Craft CMS, Active Campaign SemRush, Google Analytics.
• Experience in managing and understanding of brand management, lead generation, and social media and digital advertising best practices.
• Proficient with online marketing channels, digital campaigns and social media strategy including and not limited to Google Ads, Facebook, Instagram, Pinterest, Tik Tok, LinkedIn, YouTube.
• Excellent oral and written communication and interpersonal skills.
• Must be willing to work out of hours including evenings and weekends, as required. 
• Current South Australian Drivers License and access to own vehicle with appropriate insurance, where required.

Applications for this role will close at midnight on February 28th but may close sooner depending on the suitable candidate.