Brand Manager - Palmer's

Palmer’s is a proven and loved beauty brand with a purpose to unlock & harness nature’s most powerful ingredients to help consumers be their most beautiful selves. 

Are you ready to develop and elevate your marketing career with an opportunity that's as unique as it is exciting? Look no further, because Palmer's has a rare opening to join our dynamic marketing team as a Brand Manager. This is not just a job; it's your chance to lead categories, think strategically, innovate, and leave a lasting impact in the vibrant and exciting FMCG beauty industry.

Why Palmer's?

Imagine working for a globally renowned consumer goods business, where you will lead category understanding, drive strategy and develop strategic initiatives for some of our most iconic categories in Australia. At Palmer's, we don’t just market products; we create user experiences and results that resonate with consumers worldwide. 

Join an experienced and successful marketing team where learning and growth are at the forefront. We're a supportive group with a growth mindset, dedicated to developing your strategic thinking, brand leadership, and impactful marketing outputs. This permanent role opportunity has arisen due to both our business growth and team maternity leave, making it the perfect time for you to step in and shine.

About the company: 

E.T. Browne Pty. Ltd. is a private family-owned company, founded over 180 years ago, based in New Jersey USA (E.T. Browne Drug Co.) which owns the brand Palmer's. 

Palmer's uses scientific expertise to harness nature's most powerful ingredients to provide quality skin & hair care that is effective and delivers results. We do this in a manner that is environmentally sensitive, is socially responsible and at an affordable price across a large range of products to suit many needs and preferences.

Palmer's has been distributed in Australia since 1997 with the domestic and regional head office for Asia Pacific located in Adelaide. The domestic market remains on track to have its biggest year yet, with momentum driving further market penetration, new product launches, and an increased, progressive marketing program, all of which will continue to drive future growth.

Palmer's is the world's biggest brand of Cocoa Butter based beauty products with the iconic Palmer's Cocoa Butter Formula marketed to over 110 countries, and is the #1 Cocoa Butter Beauty Brand in Australia. The brand has extended into other key natural ingredients including Shea and more recently the popular Coconut Oil Formula. 

We have a strong & supportive culture that includes several core values covering: 

• Playing to Win
• Loyalty & Teamwork
• Customer Experience
• Growth & Excellence
• Communication & Engagement 

Role Specifics: 

In this role you'll dive into the exciting world of the Stretch Mark (Mother Care) and Face & Lip categories. You'll lead these categories, driving everything from strategy and new product introductions, retailer planning and end-user communications. With a consumer-centric approach, you'll delve into data analysis, financial modelling, cross-functional project management and creative design and communications, ensuring that every day is diverse, interesting and satisfying.

Reporting to the Head of Marketing, and working closely with other internal stakeholders, business partners and the global team, this role's key accountabilities include: 

• Own category performance, P&L, A&P budget
• Lead ongoing reporting of in-market and commercial performance delivering actionable insights and continuous improvement 
• Build deep category knowledge across global/AU and consistently educate others on the consumer & marketplace to drive a consumer-orientation
• Develop, present, execute and evaluate annual business plans 
• Develop associated category strategy, including consumer segmentation, targeting and positioning in line with category business objectives and brand ambitions
• Drive commercial goals in a collaborative approach with Sales Team & Retailers to achieve business objectives. 
• Lead the development and ongoing management of category/product activity and campaigns as signed off at brand planning and in line with Masterbrand and distinctive asset development
• For the region, provide cross-functional leadership of brand innovation or product projects, project management in line with process/tools, and execution of launch plans including supporting retailer engagement or relevant distributor/market requirements 
• Coordinate inputs, management and mapping of NPD funnel including needs/opportunities and required steps across AU & SE Asia Export
• Manage all required elements across portfolio on product management, category information, internal communications & requests
• Develop trusted relationships between local departments & US/Global
• Establish & maintain quality agency/3rd-party relationships that achieve outstanding results
   

We would love to hear from you if you have marketing/brand management experience driving and leading multiple cross-functional project teams and have a proven track record as a strategic thinker that builds up strong rationales that are insight and data driven.

You will need to be a strong communicator & influencer plus a diligent & organised planner, able to manage & monitor challenging priorities, timelines and milestones to deliver multiple business critical goals on time.

You must be degree qualified, in a related business or marketing discipline, highly self-motivated, proactive, positive and passionate.

If you enjoy being part of a fast-paced environment and a key member of a small but enthusiastic team that is high output, energetic and fun - then you could be a great addition to the Palmer's family.

Key Selection Criteria:

Essential

• Relevant bachelor degree in commerce, marketing, management or related business area
• Brand &/or product management experience, and have been through cycle(s) of brand strategy and planning
• Extensive project management exposure & expertise
• Sound commercial acumen - P&L management. pricing, budget, portfolio management 
• Can lead cross functional teams
• Strong data, research and analytical skills
• Exposure to communication strategy and activations
• Proven ability to execute against a defined strategy
• Ability to multi-task, prioritise and manage time effectively
• Solution orientated
• Innovative and progressive
• A willingness to listen, understand and interpret
• Proactive and takes initiative
• Great communication skills & build strong relationships
• Logical processing skills/troubleshooting abilities
• Ability to think creatively and innovatively
• Advanced computer literacy including Excel & PowerPoint
• Strong team player

Desirable

• FMCG or Beauty/Personal-Care Industry Experience
• Exposure to innovation & idea development
• Proficient in using/creating project management tools (e.g. Gantt Charts)
• Supply Chain / Product Forecast experience or understanding
• Market Research experience
• Experience in analysis and interpretation of scan sales data
• Experience working with global brand owner/HQ for domestic brand implementation
• FMCG Field Sales / Account Management exposure (in addition marketing specific roles)
• Understanding of the Asia/Pacific region/market

Personal Attributes

• Self-motivated who is able to work with minimal supervision
• Strong passion for success
• Loves working as part of a high-output and successful team
• Enthusiastic and possessing a 'can-do' attitude
• Intellectual and innovative
• Able to see the 'big picture’
• Positive attitude
• Detail focused
• Ability to handle rapidly changing priorities and environment
• Trusted, authentic & self-aware
• Loyal and ethical in nature

Ready to take the next step?

At Palmer's, we're offering more than just a role; we're offering a journey to thrive, grow, and make a meaningful impact. With a team that's as passionate about your success as you are, you'll find an environment that fosters development and supports your career aspirations.

If you're ready to be challenged, have fun, and make a real difference in the beauty or FMCG market, then Palmer's is where your next career milestone awaits. 

To apply please complete via SEEK and ensure you include a cover letter, mentioning “Cocoa Butter” within (take that as a creative challenge!!) plus your resume. Please address applications to: Hayley Bishop, Head of Marketing. 

For enquiries or further information contact:

Hayley Bishop, Head of Marketing, E.T. Browne (Australia) Pty. Ltd.

*******@etbrowne.com.au 

No recruitment agencies please. 

*Please note that we will ONLY contact successful applicants that will progress to the interview stage. If you have not heard from us by the end of June then you can presume you have not been selected to proceed through the process, but we thank you for your interest and effort to apply.