AddressAn exciting, full-time job opportunity has become available at The Intermedia Group, for a marketing and communications expert who is passionate about marketing, events and the media industry.
- Competitive remuneration
- Exciting diverse role working across the beauty and wellness, hospitality, FMCG, financial and government industries
- Additional paid leave days for your birthday and Christmas break
- Flexible working conditions and great team culture
- Opportunity for growth and development
THE ROLE
The Intermedia Group Events and Marketing Team is a fast paced and growing department, perfect for someone who has experience across all aspects marketing, experience in events is a bonus. This role requires someone who is agile and can handle a changing environment, can juggle multiple projects and deadlines, working independently and as part of a team.
This is a diverse role where no two days are the same in our events team. We currently have a number of events and initiatives in the pipeline for 2024 and are gearing up to launch multiple campaigns in anticipation for a big year across our portfolio.
Currently undergoing transformative change to business CRM and marketing systems, it’s an exciting time to work at The Intermedia Group, opening a plethora of possibilities for marketing and communications, across our three verticals of print, digital and events.
Responsibilities;
- Develop and implement end-to-end marketing plans for a portfolio of events, publications and initiatives
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Measure and report on the performance of marketing campaigns, gain insight and assess against key objectives
- Develop creative briefs for marketing and event collateral and work with designers/stakeholders to facilitate implementation
- Development of collateral, assets and copy to include eDM’s, digital and video assets, social ads and digital promotions.
- Develop and maintain event websites throughout their annual cycle
- Build and manage social media profiles and presence, including Facebook, Twitter, LinkedIn, TikTok, and additional channels that may be deemed relevant.
- Manage CRM program including development and enforcement of internal protocols and database management
- Grow databases and audiences using a range of digital marketing tools and promoting them via existing channels
- Develop creative print collateral and contribute editorial content
- Build and maintain strategic relationships and partner with key industry players, agencies and vendors
- Forecast and manage campaign and activation budgets in accordance with the approved budget parameters
- Plan, prepare and deliver presentations on behalf of the marketing team
ABOUT YOU
The role is ideally suited to someone who thrives in a fast-paced environment and is highly skilled at implementing campaigns across multiple platforms for an exciting portfolio of publications and events throughout Australia and New Zealand. You thrive on working with people, are looking for your next challenge and are confident to suggest new ideas and strategies for growth.
Your skills include;
- Demonstrated ability to develop, execute and manage end-to-end marketing campaigns
- Digital and social media marketing experience
- Skilled in WordPress, social media, CRM systems, SEM and SEO best practices
- Proficiency in marketing automation systems (like HubSpot) and integrating those systems with other technologies
- Ability to interpret and translate data to inform marketing strategies
- Collaborative team player with experience in engaging with a broad range of stakeholders
- Clear copywriting and editing skills with a high attention to detail
- Experience and understanding of design and graphics for digital and print production
- Strategic and lateral thinker with problem solving skills
- Results driven with a passion for continuous improvement
- Ability to lead and mentor junior team members
- Relevant tertiary qualifications with excellent verbal & written skills
Why would you want to work with Intermedia?
- You receive an extra day off on your birthday
- You receive an extra bonus day off over the Christmas holiday period
- We believe in a hybrid work from office/home environment
- We have quarterly gatherings such as company picnics, lawnbowls day, movie night and of course the company Christmas party
- Pizza day each month
- Collaborative, energetic and professional team environment
- Wide array of event types and styles with no two days being the same
- Beautiful and accessible Glebe office
ABOUT US
The Intermedia Group is a long-standing company providing one of the most comprehensive and targeted B2B advertising networks in Australia. Our brands are a vital source of information for Australian and New Zealand businesses, falling within 12 vertical markets with over 30 industry brands.
Intermedia employs over 120 qualified and highly successful editors, journalists, developers, designers, sales staff, and event specialists who are passionate about providing tailored news and events for their targeted audience.
Please email your CV together with a cover letter to ********@intermedia.com.au.
Applications close 5 July 2024, however may close earlier if the right candidate is found.
