Our client is a leading global Financial Services firm with a sizeable presence in Australia. This Marketing Manager position is a challenging, hands-on role to lead the marketing for our client in Australia and New Zealand. The candidate will also work collaboratively with the other business lines and the Brand & Communications team based in Australia.
The candidate will be responsible for the development of the local marketing strategy and tactical implementation of the marketing activities to:
- Build a positive brand perception of our client in Australia and NZ, by using the funnel to create brand awareness, understanding, favourability and advocacy.
- Provide industry insights to clients, prospects, and market influencers as part of our long-term partnership approach to client relationships
- Create memorable engagement opportunities
- Create lead generation and client retention campaigns
- Deliver a multi-channel communication plan leveraging paid and unpaid media channels
Key Responsibilities
Local marketing activities
- Develop the annual marketing strategy including development of themes where we want a strong voice, allocation of budget to most appropriate channels to deliver meaningful value to the business
- Implement the tactical activation of the plan to include a multi-channel communication approach in line with regional marketing ambitions and approved by the regional head of marketing and communications
Advertising, events, and sponsorship
- Actively identify relevant opportunities to engage with clients and prospects (industry events, and create a calendar of events)
- Event management from speaker liaison to venue/IT management
Content and Media Relations
- Identification of story angles, creation of press releases and use your good relationships with trade media journalists to create favourable coverage
- Ensures there is a regular pipeline of thought leadership articles, news and announcements for external audiences including trade media publications in Australia & New Zealand to maintain brand visibility
Online and social media marketing
- Writing social media posts (LinkedIn and Twitter) in collaboration with the social media team outside Australia, to ensure the region is well-presented and visible to clients/prospects
- Work with global website team to drive and increase traffic to website.
Reporting and analysis
- We are a team dedicated to continuous improvement to deliver value to the business. Therefore, the measurement of campaigns is critical to adjusting and improving our work.
- Compile and interpret insights and data to measure effectiveness of campaigns
Internal communications
- Create internal communications plan and activation of the plan including management of location manager town halls, announcements to support projects, intranet articles to raise the visibility of the AU/NZ teams inside and outside of the region, creation of videos, etc.
- Create visibility for global and regional leaders with local staff to create awareness and sense of engagement with global/regional strategic priorities
The Marketing Manager role is suited to a candidate wanting to take a leading and individual-contributor role in creating and delivering an outcomes-based marketing strategy for the Australia and NZ region.
Critical skills required
- Outstanding writing skills, capable of quickly producing compelling messages, be it for events invitations, emailing, social media, articles, awards submissions, key messages for press engagement, etc.
- Proven project management capabilities, able to manage a range of stakeholders and sometimes tight deadlines when developing several initiatives in parallel – be it client, industry or press events, publications, newsletters, etc.
- Strong interpersonal skills to foster dynamic interactions and momentum with the client development and product teams, whose contributions are key to successfully execute any type of marketing and communications activities
- Confidence interacting with multiple stakeholder across various levels of seniority
- Highly organised with excellent attention to detail
- Motivation and drive to see successful outcomes
- Sound understanding of design and presentation principles including marketing in a digital world
- Ability to adapt communications and to use new technology effectively
Experience and Qualifications required
- Trained in marketing e.g., a bachelor’s degree or equivalent. Preference for candidates who have completed the Mini-MBA in Marketing or Mini-MBA in Brand Management
- Financial services experience / interest, is highly advantageous
- Creative and able to come up with new ideas in the face of challenges
- Proactive, hands-on, and positive attitude