Marketing Manager - Funds Management

Our client is a boutique Funds Management business with a strong track record, both in terms of the success of their fund performance and the tenure and team culture. It is a hard working culture where team success is celebrated above personal. Up to now, the firm's success has been largely organic and has not relied on traditional marketing, but with a growing number of funds and a larger distribution team in place, they are looking for a high calibre candidate to take their marketing presence to the next level.
Key Areas of Responsibility
In this newly created role, you will create and lead the marketing strategy, designing specific campaigns and running events designed to drive engagement and interest amongst target investors. This strategy will be worked through with senior members of the business who will defer to your marketing knowledge.

• Drive the brand identity across all identified communication channels
• Support the implementation and delivery of the marketing, communications and customer centric strategies
• Work closely with the Sales Director to create lead generation and client engagement campaigns to achieve revenue targets
• Design and run end to end EDM campaigns
• Preparation of marketing reports by collecting, analysing and summarising marketing campaign results
• Events management (including interviews with media and podcasts etc)
• Competitor monitoring and research
  

Experience Required

• Financial services / Funds Management industry experience would be highly advantageous
• Proven track record of success in driving brand growth and customer acquisition
• Knowledge of digital marketing concepts (especially SEO and Google Analytics)
• Tertiary degree in Business with Marketing major
• Creative and innovative thinker
• Data driven and strong analytical skills
• Team player - able to build rapport at all levels

You will be joining a 25 person business which has a fantastic reputation and thus, you will have plenty of content and contacts internally to promote. This is a business with pride and integrity and this is reflected by their investment strategy and ethos. They do what is right, rather than what have a short-term return if it's not in line with their principles.
The desired candidate must have the desire or prior experience of working in a boutique business as it's a small team and you are required to be both strategic and also on the tools, doing tasks not every Senior Marketing Manager will be. You will also have the freedom to be innovative and really build a brand that up to now has been a well-kept secret.
If this sounds like a role you would enjoy and excel in, then please do apply.