Job DescriptionKPMG Australia is part of a global network providing extensive services across a wide range of industries and sectors. Our people collaborate, share their expertise and create innovation as we partner with clients to solve complex challenges, empower change, drive disruption and growth. We look for talented people with the potential to make an extraordinary difference for our clients, our firm and our communities.KPMG's digital marketing team combines extensive digital marketing knowledge with technical expertise to build and deliver innovative digital experiences for our clients. Working in collaboration with our strategic marketing, Creative UI & UX and campaign production specialist colleagues we deliver data driven web, social and automated integrated digital campaigns.
Your OpportunityAs an experienced web and search engine optimisation specialist you will be responsible for the development and execution of the SEO strategy for the Australian firm. You will work closely with internal stakeholders and colleagues to recommend changes to content, web page structure and properties to tangibly lift organic search ranking for identified pages. You will also be responsible for publishing updated pages to the firm's content management system Adobe Experience Manager (AEM) taking into account enhanced UI/UX to drive user engagement and will work closely with the firm's copywriters as new content is developed to ensure ongoing optimisation of new content at the development stage. You will:
- Develop and execute the AU firm's local SEO strategy
- Perform technical and on-page SEO audits including updating titles, metadata etc as required to improve the crawl experience for search engine bots while ensuring best-in-class user experience
- Execute keyword research, analysis, competitor analysis and content implementation for websites and projects
- Day to day publishing as required to the firm's website using Adobe Experience Manager
- Educate colleagues on best-in-class SEO techniques and provide advice and guidance to the copywriting team at content inception to ensure SEO is at the heart.
How are you Extraordinary?At KPMG, we believe diversity of thought, background and unique experience strengthens relationships and delivers meaningful benefits to our people, our clients and communities.To be considered for this opportunity, your qualifications, skills & experience should include:
- Degree qualified in digital marketing, computer science, marketing communications or similar
- Excellent understanding of SEO fundamentals and experience using SEO tools such as BrightEdge, Screaming Frog, SEM rush or similar
- 3+ years proven experience in publishing with Adobe Experience Manager
- Demonstrable experience in collaborating with a broad range of stakeholders and working with them to deliver innovative and extraordinary client-first digital experiences
- Strong organisational and stakeholder management skills
Additional InformationKPMG is a professional services firm with global outreach and deep sector experience. We work with clients across an array of industries to solve complex challenges, steer change and enable growth.Our people are what make KPMG the thriving workplace that it is and what sets us apart is that we know great minds think differently. Collaborate with a team of passionate, highly skilled professionals who've got your back. You'll build relationships with unique and diverse colleagues who will provide you with the support you need to be your best and produce meaningful and impactful work in an inclusive, equitable culture.At KPMG, you'll take control over how you work. We're embracing a new way of working in many ways, from offering flexible hours and locations to generous paid parental leave and career breaks. Our people enjoy a variety of exciting perks, including retail discounts, health and wellbeing initiatives, learning and growth opportunities, salary packaging options and more.Diverse candidates have diverse needs. During your recruitment journey, information will be provided about adjustment requests. If you require additional support before submitting your application, please contact the .At KPMG every career is different, and we look forward to seeing how you grow with us.
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