Marketing Specialist

Aged Care Decisions is a dynamic expanding company servicing the aged care sector with innovative and industry-improving service and technology.  We are entirely passionate about helping people in need, empowering them in their aged care journey. Our services encompass placement care, service provider matching, cutting-edge technology solutions, and a comprehensive consumer review website. 

Find out more about our company- https://agedcaredecisions.com.au/about/

Read what clients and families say about us - https://g.page/r/CTbfWRSCdvPpEBA

Additionally, you can watch the video at the bottom of this ad.

Our team is growing, and Aged Care Decisions is seeking a part-timeMarketing Specialist to join our marketing team. 

The successful candidate will be responsible for managing and optimising our Social Media - organic and paid - across Facebook and Instagram. In addition, the candidate will work on SEO and support the marketing team with other initiatives. 

Your goal is to connect with as many Australian families as possible to help them navigate their home care and aged care journey. We love connecting families with a care provider they will love.

The successful candidate will join our Lead Generation team in our central Southport office. We offer flexible working hours arrangements.

Specifically, you will be required to:

• Manage and optimise our organic social media presence and our paid social advertising campaigns across Facebook and Instagram.
• Conduct keyword research, create ad copy, optimise landing pages, and perform continuous A/B tests to improve conversion rates. 
• Manage and optimise the website to improve search ranking results and increase organic leads and improve user experience.
• Optimise website content, speed, meta tags, internal linking and other on-page elements to improve search visibility, speed, and user experience.
• Collaborate with our content creator and developers to ensure SEO best practices are integrated into content creation and website user experience.
• Report results and share insights. You will make data driven decisions to improve performance.
• Proven experience managing large advertising budgets.

• At least 1-2 years of hands-on experience managing paid advertising campaigns and working on SEO in an agency.
• Bachelor's degree in marketing, advertising, or a related field.
• Proven experience in Meta Ads and Facebook Business suite
• Experience with Google Analytics 4, Search Console and Semrush.
• Self-motivated and proactive problem solver, with a "can-do" attitude.
• Excellent communicator with exceptional English skills.
• Strong copywriting skills.
• Experience with Canva.
• Fast learner, reliable and ethical
• A confident and proactive self-starter 

Join our exceptional team, shape the future of aged care, and make a meaningful impact. Apply now to be part of our journey!

Please apply through the Apply Link, and include a cover letter and CV addressed to:

Andrea Alvarez - Head of Marketing

Closing date for applications - 26 April 2024

We know good candidates are busy in working hours, we are happy to organise a time to discuss this role that suits you so please do not hesitate to reach out to hear more about this exciting opportunity!

Apply today and embark on an exciting adventure that transforms lives!