AddressMakmur Enterprises Pty Ltd, an established market leader in the manufacture, import, supply and distribution of frozen food to the retail and foodservice sector.
Overview: As a Marketing Specialist, you will be responsible for developing and executing marketing plans to drive brand awareness, engagement, and sales. You will work closely with cross-functional teams to identify target audiences, create compelling marketing campaigns, and analyse performance metrics to optimise strategies.
Key Responsibilities:
- Strategy Development: Collaborate with the team to develop comprehensive marketing strategies aligned with business objectives.
- Campaign Management: Plan, execute, and monitor multi-channel marketing campaigns across digital, social media, email, and traditional channels.
- Content Creation: Develop engaging content, including blog posts, social media posts, videos, and graphics, to attract and retain customers.
- Market Research: Conduct market research and competitor analysis to identify trends, consumer preferences, and opportunities for growth.
- Brand Management: Maintain brand consistency across all marketing channels and communications.
- Collaboration: Work closely with internal teams such as sales, product development, and design to ensure cohesive messaging and alignment of marketing efforts.
- Continuous Learning: Stay updated on industry trends, best practices, and emerging technologies in marketing.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Strong analytical skills and proficiency in marketing analytics tools
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
