AddressThe Offer
- Join a market leader within FinTech
- Leadership Role
- Flexible working options
The Job
You will be responsible for :
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
- Creating and managing all marketing material and collateral in line with brand direction.
- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
- Tracking effectiveness of various campaigns and course correcting as required.
- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
- Leading the planning and implementation of PR and initiatives related to the brand.
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
- Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
- Reviewing and optimising the design and content of all online assets including the company website and social media pages.
- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
- Using A/B testing to optimise digital marketing performance.
- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
- Driving business growth by developing innovative ideas and campaigns.
- Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.
The Profile
- You have at least 2 years experience ideally in Digital Marketing or Marketing Communications within Internet industry.
- Experience within would be a strong advantage.
- You pay strong attention to detail and deliver work that is of a high standard
- You are highly goal driven and work well in fast paced environments
- You possess strong analytical skills and are comfortable dealing with numerical data
The Employer
Our client is a progressive and flourishing prop trading firm, and trading education provider. They are based in London, and at the moment have a team of highly trained properly trading professionals, managing the company’s extensive funds on the City of London based trading floor. They believe that the only way to be a winner in the industry is to invest heavily in talented people who want to grow with them.
