AddressAre you passionate about the world of spirits, wines, and fine beverages? If so, this could be the perfect role for you! We are a leading distributor of premium alcoholic beverages, dedicated to providing exceptional service to our clients. We operate three distinct loyalty programs across our brands, and we are seeking a talented and motivated Marketing Specialist to drive the success of these programs.
You will be responsible for developing, implementing, and optimising our loyalty programs to enhance customer engagement, retention, and overall satisfaction. This role requires a strategic thinker with a deep understanding of loyalty marketing, strong analytical skills, and the ability to work collaboratively across multiple teams.
Benefits:
- National, family-owned business operating in 5 locations across Australia.
- Room for progression, we are a rapidly growing company, and the opportunities are endless!
- Work for a large business that offers stability and growth, but still maintains a family feel.
- Full training and support provided.
- Onsite bar with regular social events.
- Free onsite parking and charging points for electric vehicles.
- Discounted products!
Key Responsibilities:
- Program Management: Develop and manage loyalty programs (B2B & B2C) to ensure consistent program engagement and retention.
- Customer Engagement: Design and implement campaigns focusing on customer loyalty ensuring personalised experiences, analysing customer feedback and liaising with customers for general enquiries regarding the programs.
- Data Analysis & Reporting: Tracking and analysing program performance via regular reporting to identify program effectiveness, areas for improvement and optimisation tactics.
- Innovation & Optimisation: Keeping up with industry trends and continuously seeking out new tactics to innovate and improve the loyalty programs.
- Supplier Engagement: Sourcing new suppliers for the program and being the point of contact for existing suppliers & customers.
- Stock & Product Management: Sourcing new stock for the program and working with internal stakeholders to ensure stock availability in each state.
- Collaboration: Working closely with internal cross-functional teams and collaborating with external stakeholders.
About You:
- 3-5 experience in loyalty marketing or similar role.
- Bachelor’s degree in marketing, Business or related field will be highly regarded.
- Strong analytic skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills.
- Creative thinker with the ability to develop innovative marketing strategies.
- Proficiency in marketing automation tools and CRM systems.
