Marketing Specialist

Macallan College is recruiting a Full-Time Marketing Specialist at Sydney Campus i.e., Level 1/11 Parkes Street, Harris Park, NSW - 2150.

About Organization

Macallan College empowers our budding scholars to become contributing and accomplished world citizens by providing excellence in education. Macallan is steadfast in the implementation of an exceptional learning environment in which its students can gain in-depth knowledge through pertinent and modern courses instructed by a highly regarded faculty.

Responsibilities:

• Analysing market situation and making marketing plan for approaching target market segment.
• Preparing marketing policies and strategies and implementing them for the development and growth of business.
• Preparing / outsourcing marketing material.
• Using a range of marketing methods such as search engine optimization using Google AdWords, Facebook ads and email marketing.
• Plan the timing, pricing, content and courses for new intakes.
• Advising and implementing strategies for maximizing social media, print media brand recognition and engagement.
• Coordinate and liaise with the industry partners like education agents and migration agents for the effective implementation of sales promotion/campaigns of courses.
• Brainstorming new ideas to develop plans for marketing campaigns by analysing the data.
• Provide guidance to staff and industry partners to ensure marketing objectives are understood and achieved.
• Acting as an advisor to fine tune the courses offered to the customers in terms of pricing and planning product promotions by creating marketing materials.
• Planning, researching, and coordinating educational events to implement marketing plans and negotiating with event coordinators to maximize brand recognition.
• Conduct regular competitive analysis by analysing the prices of the competitors.

Skills and Experience:

• A minimum bachelor’s degree or higher qualification is required.
• The candidate must have at least 2 years’ experience
• Positive attitude
• Ability to innovate and communicate ideas effectively.
• Professional communication and interpersonal skills.

Salary Package: $70,000 - $80,000 plus superannuation per annum.