ABOUT THE JOBDefine and implement a medical communication strategy and content towards HCPs (derms, pharmacists, other specialties) in line with brand priorities and with the consumer activation plan to encourage prescriptions and develop the credibility of the Brand as a true medical Brand, recommended by more than 50,000 dermatologists worldwide.
- Medical multi-channel communication
- Develops o+o medical communication contents in line with brand priorities
- Deploys the multi-channel, (both on-and off-line) medical strategy in line with brand strategy (product plan, services, territories)
- Participates to the circulation of scientific and medical expertise to other departments
- Competition monitoring & analysis: prescription panels, barometer, analysis of medical messaging for competitors in the main medical categories.
- Makes up a storytelling scenario and defines key messages / claims adapted to health professionals
- Build, drive and manage an editorial calendar for content and services (online and offline) adapted to different medical targets (derms, pharmacists, other), and multichannel campaigns. Coordinate and make sure that the contents and the cycle plans are coherent.
- Adapt the content and the communication tools to the targets and different touchpoints
- Develops the communication assets & services for HCPs (sales visit aids, information leaflets for doctors and patients, medical training programs targeting doctors, websites/LDB.com.au, mail and newsletters, video, webinars, communication material for events such as congresses, exposome grant)
- Develop training / education events for HCPs.
- Leads local observational studies, clinical studies of relevant brands
- Works with Medical Relations on KOL Advisory board meetings to ensure we obtain relevant feedback to drive strategic decision making
- Contributes to implement international surveys on a local basis and puts into place local observational studies and ensures they are used.
ABOUT YOU
- Previous experience with product & portfolio management, ideally in the beauty/medical industry or similar FMCG environment
- Ability to develop long term strategy through consumer & market insights and develop sound business construction
- You will have previous experience in dealing with media agencies and briefings
- Think big/ambitious and daring mindset
- You will be an excellent communicator and collaborator to engage and deal with various internal and external stakeholders
- You must be self-motivated & driven to be able to drive your own results and manage your time efficiently.
ABOUT THE DIVISIONBrands in our L'Oréal Dermatological Beauty Division meet the needs of a range of different skin types. Available in retail pharmacy and medical outlets worldwide, they're both developed and approved by health professionals like dermatologists, paediatricians and cosmetic doctors. ACD is leading the way in the dermocosmetic and cosmeceutical industry with brands like La Roche Posay and SkinCeuticals.ABOUT L'ORÉAL AUSTRALIA & NEW ZEALANDL'Oréal Australia & New Zealand is part of the L'Oréal Groupe, with 31 brands present in Australia. For over a century we have been dedicated to one sole vocation: creating beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. And because we are the global leader in beauty, we are aware that everything we do can have a meaningful impact, and everyone at the L'Oréal Groupe has a common purpose - to create the beauty that moves the world.L'Oréal Australia & New Zealand is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role. We are committed to achieving a diverse workforce and encourage applications from people with disability, Aboriginal and Torres Strait Islander peoples and people from culturally diverse backgrounds. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF). We hold a Reflect Reconciliation Action Plan and we acknowledge the Traditional Custodians of the lands on which we work and pay our respects to their Elders past and present.
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