Address- Drive UX and enhance the digital experience
- Newly created position
- National role based in Adelaide
Bridgestone is a renowned global leader in the tyre industry striving towards a vision to provide both social value and customer value as a sustainable solutions company. Bridgestone offers a diverse product portfolio of premium tyres and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.
The UX Designer will have the day-to-day responsibility of highlighting and solving real customer pain points to develop and enhance the digital experiences. Delivering multiple digital projects with a service and agile delivery mindset, you will need to be a passionate customer advocate. The focus of this role is user research, usability testing, IA development, user flows and wireframing for projects within the digital program of work.
Role & Responsibilities
- Conduct qualitative and quantitative research to understand customer needs, pain points and opportunities
- Translate findings into actionable design solutions that meet user needs aligned with business requirements.
- Work closely with business, data and technology stakeholders to understand and identify business and CX issues to feed into solutioning.
- Work closely with the change management team and contribute to strategies that ensure the product launch to market is communicated and understood widely by all stakeholders.
- Provide specialist UX and design capability to support the evolution of the digital experiences to deliver consistent brand expression and exceptional user experiences.
- Work with internal and external stakeholders to ensure CRO and SEO best practice is built into website developments, transitions and enhancements.
- Drive to co-create solutions with colleagues and our partners to deliver sustainability while serving society and our customers.
Skills & Experience
- You are highly passionate about advocating for and being the voice of the customer.
- You are highly inquisitive with strong analytical and problem-solving abilities.
- You possess knowledge and extensive experience of best practice usability and user research tools and methodologies.
- Experience in working with and creating Design Systems - preferably in Figma, our design tool of choice.
- Solid understanding and experience using Human Centred Design principles, and the latest web usability and accessibility guidelines (WCAG).
- Commercially savvy and can connect digital experiences with business outcomes
- Experience demonstrating success in defining and launching excellent digital products to a high degree of accuracy and to deadline.
- Ability to work collaboratively with our internal UX, BA, QA, Content Producers, SEO and CRO specialists, and other business stakeholders, as well as collaborating with our agencies on BAU tasks and key projects activities.
- High level of communication skills, both verbal and written, and excellence in communicating with multiple stakeholders (technical and non-technical) in a fast paced, high performing environment.
- High level PC skills using the Atlassian suite, Microsoft suite, modern CMS (Sitecore preferred), analytics, research tools and Figma.
- Desirable: A degree qualification in Design, Digital, Commerce, IT, Marketing, Psychology or a related business discipline.
- High level PC skills using the Atlassian suite, Microsoft suite, modern CMS (Sitecore preferred), analytics, research tools and figma.
- Desirable: A degree qualification in Design, Digital, Commerce, IT, Marketing, Psychology or a related business discipline.
Benefits
- Flexible work culture
- Companywide focus on professional and personal development
- Strong supportive team environment
