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Form of work#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.
About the Role:
We are looking for a Channel Marketing Specialist to develop, plan, execute, and deliver a pipeline through marketing initiatives to, with and through partners. You will be responsible for the planning and execution of Partner Marketing strategy, campaigns, and enhancing our brand with partners in support of the company’s sales and growth goals. With a strong marketing and channel background, this role will act as a subject matter expert for marketing-with, selling-through and enabling these partners in APJ. Additionally, you will work with a cross-functional team to further develop Partner Marketing strategies to drive demand and deliver pipeline to the regions.
What You’ll Do:
Develop and implement scalable partner demand generation programs in collaboration with the regional field marketing teams to build pipeline, awareness, and engagement in support of partner sales growth, expanding market share, and pursuing pipeline targets.
Define annual joint marketing and enablement strategies, objectives and measures of success with a select group of strategic partners that increases awareness, market share, and thought leadership to drive sales growth through partners.
Define and support the execution of the “partner to” strategy to increase awareness, market share and enablement of partner sellers.
Build relationships with and work closely with regional field marketing teams and regional alliance managers to develop go-to-market plans that create and accelerate demand with these partners.
Work with a virtual cross-functional team of product marketing, sales enablement and field marketing managers to ensure overall execution against strategic objectives and priorities.
Set Partner Marketing targets and contribution goals to the business. Set metrics, analyze data, and be accountable for achieving the targets.
Manage MDF budget and funds to ensure partner investments deliver pipeline and ROI.
Be an internal advocate for partners among key stakeholders.
What You’ll Need:
Bachelor’s degree or equivalent (3+ years) of related marketing experience with high-tech B2B marketing campaigns/programs experience.
Have channel marketing experience working with solution providers, distribution and technology alliance partners.
Expert understanding of how to drive business and marketing with and through the partner community.
Experience in managing multiple partners of varied sizes to build marketing programs appropriate for their goals.
Understanding of marketing dynamics across all Asia Pacific cultures and regions.
Knowledge and experience with a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and events.
Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business.
Individual contributor with experience managing programs and budget that aligns with marketing and sales goals and objectives.
Exceptional project management, organizational and interpersonal skills with ability to take initiative in a challenging, fast-paced environment with multiple priorities. Ability to manage multiple projects simultaneously, work on tight deadlines and deliver campaigns on schedule.
Excellent verbal and written communication skills
Willing to travel to be onsite with partners to meet with sales leaders, partners, and attend events (when applicable).
Bachelor’s degree in marketing, business, communications, or relevant field of study.
Bonus Points:
Experience in cybersecurity is a benefit.
Passion for driving innovation to creatively differentiate CrowdStrike.
Courage to take initiative, address problems, and make continuous process improvements.
Commitment to professionalism and personal growth.
A curiosity for data and enjoys measuring results and uncovering trends.
You must love our business. CrowdStrike is a leader in cybersecurity. We don’t have a mission statement.
We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business
#LI-HR1
#LI-Remote
Benefits of Working at CrowdStrike:
Remote-first culture
Market leader in compensation and equity awards with option to participate in ESPP in eligible countries
Competitive vacation and flexible working arrangements
Physical and mental wellness programs
Paid parental leave, including adoption
A variety of professional development and mentorship opportunities
Access to CrowdStrike University, LinkedIn Learning and Jhanna
Offices with stocked kitchens when you need to fuel innovation and collaboration
Birthday time-off in your local country
Work with people who are passionate in our mission and Great Place to Work certified across the globe
We are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.
