AddressWhy join KINESSO?
- Largest global digital marketing agency with 6200+ experts across 60 offices globally.
- Take the time you deserve with unlimited time off (Leave+), birthday, anniversary, monthly wellness days and progressive parental leave policies.
- A hybrid working model and incredible office culture. with opportunities for global transfers, internal secondments, and travel.
- Mentorship programs, learning modules and professional skills training to support your career ambitions.
- Wellness programs including access to an EAP and wellness coaching
- Agency perks, early finish Fridays, culture club, breakfast, health and wellbeing initiatives
The Opportunity:
The Activations Director in this role, you’ll be accountable for the holistic paid social strategy and team output. In addition to a sound technical understanding, the Director has also a sound understanding of the role content plays and can confidently liaise with creative agencies. You will manage all operations, from ensuring quality implementation, providing strategic direction to the team, maintaining the financial health of all performance accounts, scoping projects, and developing your team to become future leaders.
Together with your team and the Group Activations Lead/General Manager, you will deliver market leading services and performance media strategies, ultimately maintaining Kinesso’s status as global performance marketing leaders.
Success in this role is defined by:
- Demonstrate strategic thinking and thought leadership
- Strong collaboration & partnership with client and agency partners
- Contribute to the success of the company through revenue growth
KEY RESPONSIBILITIES
- Lead the social strategy (owned, earned, paid) across a banking client and work closely with organic social agency
- Work closely with the social team & ensure quality output is delivered in a timely manner
- Create & distribute a clear team roles & responsibilities list to ensure the team & client have clarity in who is providing and supporting what.
- Position yourself & the team as social experts to the banking client
- Demonstrate social thought leadership to drive the account forward or to stimulate conversation and grow the knowledge base.
- Work closely with the creative agency to ensure social content is fit for purpose, engaging & aligns with the wider media strategy
- Work with the digital manager to lead the T&L framework, making sure all Test & Learns support the social and media strategy
- Work with the team and Digital Director to drive proactive recommendations in line with our digital approach & the client’s targets
- Work closely with key partners like Meta, LinkedIn & TT to provide maximum value to the client e.g., alphas, limited betas etc.
- Work with the Planning team to ensure the social strategy aligns with the media strategy
- Lead bottoms up forecasting and planning with support of the Social Manager
- Engage with senior client stakeholders at and the main point of contact for Paid Social
- Stay up to date with changes across key social platforms such as Meta, TT, LinkedIn, Pinterest and Reddit. Identify and present opportunities that align with Banking’s business goals and the media strategy
About you:
- Proven experience leading performance media teams
- Capability to manage a large client's digital spend across Social, Search and Programmatic. (Paid social is the main requirement we're looking for in your skillset)
- Inspiring people leaderships skills
- Good client management approach and ability to navigate complex stakeholder groups
- A “lean-in” attitude and the ability to positively influence stakeholders
- Great communication skills with the ability to manage both internal and external stakeholders
About KINESSO
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry.
We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
We value unique backgrounds and experiences to encourage and celebrate diversity. First Nations people, those identifying as LGBTQ+, people of all ages, people with disabilities, and people who are culturally and linguistically diverse are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live.
