Responsible for the planning, execution, and optimisation of all their paid media campaigns across multiple channels to drive user acquisition and growth, this role is a critical part of our growth strategy in 2024 and beyond.
Key Responsibilities:
- Develop and implement a comprehensive growth marketing strategy with a primary focus on paid media across various channels, including search, display, social media, and programmatic advertising.
- Manage and optimise campaign budgets to maximise return on investment (ROI).
- Continuously analyse campaign performance data to identify areas for improvement.
- Prepare detailed performance reports, offering insights and recommendations for future campaigns.
- Collaborate with the sales, partnership, and marketing teams to understand product value propositions and adjust targeting strategies for maximum reach and engagement.
- Work with creative resources (internal or outsourced) to develop visually appealing ads that align with brand voice and messaging.
- Manage relationships with external agencies, suppliers, freelancers, and vendors as needed, including publishers, ad networks, and other media suppliers.
- Experience in a growth, performance marketing, or media buying role within B2B companies, preferably in SaaS, tech, or e-commerce.
- A proven history of effectively executing digital campaigns and programs across paid search, paid social, and programmatic media buying.
- Exceptional communication, project management, and stakeholder relationship.
- Exceptional attention to detail, particularly regarding campaign setup, tracking, and reporting.
- Knowledge of SEO principles and best practices is highly desirable.
Not quite right but open to chat about upcoming opportunities? I’d still love to hear from you!
Lily
E: ****@justdigitalpeople.com.au
P: 0488 019 ***