What you will be doing:
- Press Office / Media Liaison: Act as the primary point of contact, nurturing day-to-day relationships with media outlets. Collaborate confidently with the media to pitch and develop compelling stories across various platforms.
- Client Leadership: Lead client activities from conceptualisation to execution, ensuring exceptional service delivery and exceeding client expectations.
- Proactive PR: Identify and seize PR opportunities beyond agreed project / campaign KPIs, driving impactful coverage and brand visibility.
- Creative Collaboration: Contribute to brainstorming sessions and respond to client briefs with innovative ideas and strategic solutions.
- Influencer Engagement: Identify and cultivate relationships with relevant sport, hospitality, and lifestyle KOL’s and influencers aligned with client brands.
- Business Growth: Drive the commercial success of client portfolios, contributing to revenue growth and business expansion.
- PR Execution: Plan and execute diverse PR executions, including influencer engagement, content partnerships, photo calls, press conferences, and consumer events.
- Campaign Reporting: Provide comprehensive reporting on the effectiveness of integrated PR campaigns, analysing key metrics and insights.
- Based in Sydney, Australia.
- Minimum of three years’ PR agency or in-house experience.
- A degree or similar qualifications in PR and communications.
- Strong project management skills, with a proven track record of delivering campaigns on time and within budget.
- Solid knowledge and understanding of the Australian sports, news and lifestyle media landscape with established media and creator relationships.
- A real “can do”, positive, go-getter attitude who gets the job done.
- Enjoy a fast-paced, constantly changing environment with the ability to multi-task and problem-solve autonomously.
- Brilliant communication skills: writing, verbal, presentation design, and social media skills.
- Demonstrated creative thinking and innovative approach to PR strategies and campaign execution.
- Highly organised with rigorous attention to detail
- Hybrid: work from our office in Hunters Hill or home
- Diverse portfolio of clients and brands to work with
- Attractive salary
- Birthday leave
- Flexible working hours
- Professional growth within the business