Pr And Media Relations Assistant

About the business

ALOGIC is a leading manufacturer of a Premium range of IT Peripherals, consumer electronics and mobility products. We are dedicated to making products that help realize the true potential of technology in making our lives simpler and efficient everyday.

About the role

We are seeking a driven and dynamic PR and Media Relations Assistant to join our marketing team. As a PR and Media Relations Assistant, you will play a pivotal role in enhancing brand coverage, awareness, and reputation by establishing and nurturing relationships with media outlets, publications, and relevant creators. This is an exciting opportunity for a motivated individual with a passion for technology and lifestyle products and a knack for building solid media partnerships.

Responsibilities:

1. Develop and execute comprehensive PR and Media Relations strategies to maximize brand coverage and increase awareness.

2. Cultivate and maintain relationships with media outlets, journalists, bloggers, and relevant creators to secure impactful brand coverage across various channels.

3. Craft compelling press releases, media pitches, and other communications materials to effectively convey our brand's key messages and product launches.

4. Identify relevant media outlets, publications, and online platforms aligned with our target audience and establish partnerships for collaborative content opportunities.

5. Monitor media landscape and industry trends to identify potential media opportunities, industry events, and speaking engagements for brand representatives.

6. Coordinate and manage media inquiries, interview requests, and product reviews, ensuring timely responses and accurate information.

7. Organize and facilitate media events, including press conferences, product launches, and Media tours, to generate media coverage and enhance brand visibility.

8. Prepare media kits, fact sheets, and other materials required for media engagements and events.

9. Collaborate cross-functionally with marketing, design, and product teams to align messaging and ensure consistent brand representation.

Requirements:

1. Bachelor's degree in Public Relations, Communications, Journalism, or a related field.

2. Proven experience (internships included) in PR, Media Relations, or related roles with a focus on securing media coverage and partnerships.

3. Excellent written and verbal communication skills, with exceptional attention to detail.

4. Passion for lifestyle and technology trends, with a deep understanding of the target audience and Media preferences.

5. Ability to work independently and collaboratively in a fast-paced environment.

6. Solid knowledge of Media Relations practices, industry-standard PR protocols, and Media monitoring tools.

Join our team and play a crucial role in elevating our lifestyle technology brand through strategic media partnerships and impactful brand coverage. Together, we will engage with our target audience, amplify our brand message, and create lasting impressions in the media landscape.

**due to large volumes only short listed candidates will be contacted