Publicity Manager (Leave Cover)

Publicity Manager (Leave Cover)

Job Status: Full-Time Contract (Leave Cover) 
Salary: $93,249 per annum plus super (Pro Rata)
Industry: Performing Arts
Location: South Brisbane
Application Closing Date: 5:00pm, 25th April 2024

About Us

Queensland Performing Arts Centre (QPAC) is one of Australia’s leading centres for live performance. Welcoming over 1.5 million visitors to more than 1200 performances each year, we embrace the best in live performance – the world renowned alongside the emerging, local, and new – and connect to the stories and ideas at the heart of each production. Through the warmth and expertise of our staff, we have become a trusted curator, presenter, and host; a place to come together to relax, reflect, share stories, and celebrate.

About the Role

We are seeking applications for a highly motivated and suitably experienced individual to join QPAC in the full-time term role of Publicity Manager (Leave Coverage). This role reports to the Communications Manager and is responsible for the management and delivery of effective and efficient publicity and content outcomes for QPAC both from a corporate and commercial position.

In this role you will:

• Develop and manage publicity campaigns for external clients, co-productions and QPAC Presents productions including full delivery of media pitching, media activities and events, coordination of interview and photo opportunities.
• Draft production media releases as required and distribute via QPAC’s online media monitoring platform and build within Adobe to add to QPAC’s online newsroom. 
• Work within QPAC’s online media monitoring platform to regularly update external clients on media coverage for productions and build and distribute final publicity campaign reports internally and externally. 
• Work with the social media team to integrate social media activities into publicity campaigns including creating digital content to enhance traditional publicity activities. 
• Provide publicity guidance and mentoring to resident ensembles and smaller arts organisations for publicity campaign planning and pitching.
• Develop and manage QPAC media calls to promote upcoming productions including working with production company management to develop content of media call and availability of talent, invite and manage media on the day of the event.
• In collaboration with fellow Publicity Managers, daily management of media requests, dissemination of media coverage throughout the organisation and internal briefing and management of media activities on site as required. 
• Working with the Communications team to identify content opportunities from across the organisation to promote QPAC shows and organisational values and providing advice on appropriate content for specific platforms.
• Consistently maintain knowledge of best practice media, social media and content marketing trends to create a competitive advantage for QPAC and its stakeholders.
• Write longer form articles promoting a more in-depth understanding QPAC and QPAC productions to contribute to QPAC’s online newsroom.

About You

To be successful in this role, we are looking for:

• Demonstrated ability in identifying publicity and content opportunities in order to deliver positive business outcomes through targeted, audience-led campaigns.
• Experience delivering publicity and content outcomes across multiple projects by planning, establishing priorities and using insights and analytics, and achieving outcomes within specific deadlines by exercising initiative and judgment.
• Demonstrated experience working with media (traditional and online) as well as demonstrated understanding of, and experience in producing content for various social media channels.
• High standard of oral and written communication skills, including the ability to write press releases, long form news articles and web content. 
• An ability to effectively liaise with a broad range of people at all levels within an organisation and external stakeholders with a commitment to providing a consistently high level of service.
• Demonstrated ability to lead and implement content creation, in coordination with multiple internal and external stakeholders.
• A degree in communications, journalism or public relations.

How to Apply

The Queensland Performing Arts Centre is an equal opportunity employer and welcomes applications from Aboriginal and Torres Strait Islander people, people from diverse cultural backgrounds, Disabled and Deaf people, members of the LGBTQIA+ community and people of all ages.

To be eligible to apply for this position, applicants must have existing Australian work rights. Any offer of employment may be subject to a satisfactory National Police check.

You can obtain a copy of the position description by emailing recruitment@qpac.com.au. For any other queries, please contact the Talent Acquisition team on (07) 3842 9361.

The closing date for applications is on Thursday, 25th April 2024 at 5pm. QPAC will commence screening and shortlisting in advance of this closing date.