Sales And Marketing Executive

Home Care Assistance Sunshine Coast

Sales and Marketing Executive

Position Description:

Position Purpose: The purpose of this role is to engage with the community to present Home Care Assistance as an option for aged care services. Outreach and engage with the community via paid and unpaid resources. The “community” includes clients, potential clients, suppliers, other community care providers such as but not limited to General Practice Doctors, Allied Health and hospital staff. Build relationships with partners such as digital and media agencies to build effective communications strategies to grow Home Care Assistance in the territories it operates in.

Main Tasks:

• Achieve min KPI new client and hourly service targets
• Manage initial enquiries within SLA and follow processes
• Assist the GMs to join and engage with local community groups to build referral relationships
• Assist the GMs to build referral relationships with organisations such as hospitals, GPs, Pharmacies. 
• Manage client database using Active Campaign for clients from all referral sources 
• Record source of new client enquiries so activities can be measured for success
• Manage relationship with media agencies and other suppliers to deliver new client acquisition targets
• Manage monthly staff and client newsletters
• Provide data to clinical governance committee and board related to client entry and exits.
• Work with Compliance Manager to deliver consumer and stakeholder engagement surveys
• Manage social media accounts, localising content and uploading for posting.
• Write Blogs each month
• Develop content for email drip campaigns through Active Campaign
• Working with digital agency to create engaging landing pages with high conversion rates
• Organise events including (but not limited to) morning tea’s, annual awards night, BBQs, New social activities for clients eg: sewing club etc.
• Work with  agencies to create materials eg: brochures, banners

The above list is not exhaustive, and the role may change to meet the overall objectives of the organisation.

Required qualities: 

• Professional approach
• Competitive Nature
• Driven to achieve results
• Organised and responsive to enquiries
• Authentic, consumer first approach to relationships

Qualifications: 

• Tertiary Degree preferred

Experience:

• Relationship Management
• Industry Experience

Skills and Competencies:

• Customer service focused: committed to providing exceptional customer service across all channels – written, phone and face to face with consumer first outcomes.  
• Communications: The ability to communicate clearly and concisely, varying communication style depending upon the audience
• Attention to detail: excellent attention to detail and written skills when communicating with others, both internally and externally
• Teamwork: Willingness to assist and support others as required and get on with team members