Senior Brand And Marketing Manager

Our client an events company, is looking for a Senior Brand and Marketing Manager to join their team, in a newly created role.
  
You will play a pivotal role in developing and executing marketing strategies to enhance brand awareness, engage customers, and drive revenue growth. Collaborating with cross-functional teams, you will shape and implement marketing content and campaigns aligned with the business objectives.
  
Key Responsibilities:
  

• Develop and execute a comprehensive marketing strategy.
• Enhance the brand identity and reputation in the market, working with the wider team.
• Oversee digital marketing efforts including SEO/SEM, email marketing, social media, and online content and campaigns to increase website traffic, social engagement, generate leads, and drive conversions.
• Stay updated with industry trends, competitive analysis, and customer insights to identify opportunities and adapt marketing strategies accordingly.
• Manage the marketing budget effectively, ensuring optimal allocation of resources and tracking ROI on marketing initiatives.
• Utilise data-driven insights to measure the success of marketing initiatives, making data-backed recommendations for continuous improvement.

  
Key Skills You'll have:
  

• 5+ years of experience in a Marketing Manager or Brand Manager role.
• A background in an events or styling company would be advantageous.
• Proficient in digital marketing strategies, platforms and tools.
• Previous expereince leading a team.
• Creative thinking and ability to develop innovative marketing approaches.
• Excellent written and verbal communication skills.

  
This role is based in Sydney and has a hybrid work model in place.
  
If you'd like to hear more about this opportunity please reach out to ***@thedrivegroup.com.au
  
  
  
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TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.
  
  
We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.
  
  
If you have the right skills and attitude we would love to hear from you!