Address
Salary#LI-MM1
"At BMC trust is not just a word - it's a way of life!"
We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud!
We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation!
Join us as a Senior Manager - Field Marketing!
BMC's dynamic corporate teams are strategic and trusted advisors to the global organization supporting, enhancing, and driving BMC's vision, culture, growth, and so much more. Each individual within the corporate teams is a valued partner to the overarching success of BMC's employees and customers If you are looking for a company that gives you the freedom to expand your role, focuses highly on your professional development through continuous enablement, gives you an environment where you would feel happy to come to work, then BMC is the place to be.
Here is how, through this exciting role, you will contribute to BMC's and your own success:
The Senior Marketing Manager role in Australia and New Zealand is responsible for building and executing integrated B2B marketing programs to generate pipeline and drive revenue goals. The marketing plan is multi-tiered and multi-faceted with 1:1 and 1:few programs across Direct and Indirect Go-to-Market models and includes measurements on overall marketing contribution to pipeline. The ideal candidate will have a proven track record of delivering high ROI from integrated campaigns across Direct and Indirect go to markets as well as having an understanding of user and buyer personas across the IT buyers market and knowledge of IT Sector in B2B market.
The role requires experience and a proven track record in planning and executing Intergated Marketing programs/campaigns designed to drive high quality pipeline opportunities including the use of various techniques such as traditional demand, social, digital, in-person and virtual events, customer advocacy, and thought leadership content. This role requires experience in working closely with cross functional teams and the partner ecosystem including Sales, Pre Sales, Product Lines, Customer Success and Operations teams.
Key Responsibilities:
- Set and execute the marketing strategy in close collaboration with sales leadership.
- Create an integrated and multi-channel marketing plan including Direct & Indirect sales through partners and distributors
- Develop and execute monthly/quarterly marketing programs for different account segments that focus on three major objectives - build pipeline, accelerate pipeline and nurture relationships with high-propensity-to-buy accounts.
- Serve as the marketing liaison for sales team, ensuring plans and goals align with key leadership functions including solutions marketing, product pillars, sales, corporate brand and communications
- Drive creation of relevant content and messaging considering partner resellers and their ability to replicate in their own marketing campaigns
- Able to dynamically adapt to changes in market and corporate strategy
- Support global initiatives with localized focus, input and customization
- Work in conjunction with Corporate teams to leverage events, digital and social media
- Manage external agencies in the execution of programs across the area
- Utilize infrastructure tools to analyze pipeline and adjust program mix accordingly to meet sales needs. Ability to convert data into knowledge.
- Demonstrable marketing experience, ideally within demand generation in an enterprise IT environment
- Strong sales acumen
- Keen understanding of the enterprise software sales cycle with a target audience mix of C-level, IT and senior level business buyers. Experience of both direct and indirect sales channels
- Strong verbal, interpersonal and written communication skills
- Results driven, teamwork oriented and customer focused
- Analytical and process skills
- Good understanding of demand generation, and effective progression tactics.
- Excellent time management and conflict resolutions skills
- Travel is required (approx. 20-30% of time)
BMC's culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won't be known just by your employee number, but for your true authentic self. BMC lets you be YOU!
If after reading the above, You're unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas!
BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.
