Company DescriptionAbout MontuMontu is a leading Australian medical cannabis company facilitating efficient patient access to life-changing medication. We have built a technically focused cannabis ecosystem, which streamlines the experience for patients end-to-end, and sets new standards in cannabis care.Recently recognised as No.1 in the Deloitte Tech Fast 50, No.5 in the AFR Fast Starters, and following two record-breaking investment rounds, Montu is in a hyper growth phase and actively looking to expand the team to take the company to the next level. Join us on our mission to improve the lives of millions of patients with medical cannabis therapies.
Job DescriptionThe
Senior Insights Analyst will play a crucial role in analysing and interpreting complex data related to customer facing e-Commerce sites for both our direct to consumer and retail / pharmacy partnerships, and our medical consulting platform. They will be providing actionable insights and recommendations to drive strategic decision-making to support marketing on driving conversion, revenue and prevent churn.
Day to Day Responsibilities:- Analysing complex datasets related to e-Commerce sites, market trends, telehealth platforms and regulatory frameworks
- Conducting life cycle analysis to better understand the customer journey from acquisition to retention, identifying key touch points and opportunities for intervention to improve retention rates.
- Analysing the performance of CRM campaigns through Braze to assess impact and uplift to key retention and patient metrics.
- Creating target audience segments based on customer segmentation, lifecycle, behaviours and key triggers to increase retention rates.
- Oversee the end-to-end delivery of analytic initiatives related to marketing analytics and become the domain expert in the Data & Analytics Department.
- Collaborate directly with the Marketing teams to comprehensively understand their needs, translating business requirements into technical specifications and strategic plans.
Qualifications- Extensive experience in a similar role and experience in customer or marketing analytics capacity.
- Experience with creating reports and visualisations that communicate insights to stakeholders in a clear and concise way.
- Experience in using Braze or similar CRM tools and Hightouch or similar Reverse ETL tools.
- Experience working with cross-functional teams to develop and implement data-driven solutions that improve the efficiency and effectiveness of the business.
- Proficiency in data modelling, statistical analysis and data visualisation tools (e.g., SQL, Python, Looker, Tableau).
- Strong analytic / quantitative research skills and experience in different research methodologies.
Additional InformationYou will be joining a highly motivated, dynamic team, where your ideas and contribution will be highly valued, and directly influence the direction and progress of the business.You will also enjoy:
- Joining an expanding global company in its exciting growth phase
- Unlimited access to the SAGED and Greenhouse learning platforms
- Discounts with over 450 retailers across Australia through the Merit Reward and Recognition platform
- A collaborative, focused and driven culture that rewards high achievers
- Competitive salary and package
- Australia based, fully work from home
- Mental health support through our wellbeing platform Unmind
- Shaping the future of the cannabis industry as it evolves into a multibillion-dollar market
#LI-LL1We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.
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