Senior Audience & Insights Analyst
Experience Hybrid working arrangements in a flexible environment – ex: Work from the office or home in a rhythm that suits you12 Month contract based in Richmond Victoria (or Sydney)Sustainability - We are certified carbon neutral and committed to reducing our impact on the environment. REA Group is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.
With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to be named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.
Analytics & audience data is at the heart of decision making and drives critical marketing decisions. We have scaled up our Audience Insights and analytics team in the Audience & Marketing division to transform and provide richer data stories and strategic insights across all our key consumer audience segments.
What the role is all about
While there’s a good chance no two days will be exactly the same, the key accountabilities for the Senior Audience Insights Analyst are:
Provide regular reporting, as required, to support our weekly, monthly and quarterly analysis, including preparing decks on audience performance and KPI, Board materials, etc.Communicate insights regularly with key stakeholders and relevant teams including presentations.Investigate data from a variety of sources to gain insights into consumer audience trends and behaviours and distil these data into reports and dashboards that assist the business.Be at the forefront of competitor trends and insights, ensuring the business is kept informed.Build the self-serve capability for key audience metrics and data sources.Be the key point of contact for customer teams for audience data ensuring data is 100% accurate and sourced correctly.Deliver data visualisation and reports for stakeholders (for internal and external use), creating holistic dashboards by pulling data from different data sources.Work with the team to build a central resource for audience analysis and insights.Manage ad-hoc data requests from customer teams and other internal stakeholders, prioritising accordingly.Be the champion for internal processes and systems and identify process improvement. Demonstrated experience in a data insights or reporting function in relation to digital audience.Extensive experience in digital analytics tools that cover website and mobile usage (eg, Adobe Analytics, Google Analytics)Experience in database interrogation using SQL (intermediate) and BigQuery.Advanced Excel skills including pivot tables, vlookup, charts and formulae.Experience using business intelligence systems such as Tableau.Highly analytical, logical, and critical thinker with an eye for detail.Demonstrated experience in managing multiple projects at the same time, within tight deadlines.Exceptional storytelling, visualisation, and stakeholder engagement skills to clearly communicate insights and explain complex analysis in an easy-to-understand way.You are keen to understand audience trends and the stories that data can tell.You are highly inquisitive with experience and a passion for solving problems.Excellent written and verbal communication skills and the ability to explain complex analysis in an easy-to-understand way.Self-motivated with a positive attitude.Strong attention to detail is essential.Work productively in a fast paced and agile environment. The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development – both professionally and personally. Your experience with us is something we take seriously.
A hybrid and flexible approach to workingFlexible parental leave offering for primary and secondary carers Programs to support mental, emotional, financial and physical health & wellbeingOur Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.Hack Days so you can bring your big ideas to life Performance recognition programs because hard work should never go unnoticed Our commitment to Diversity, Equity, and Inclusion
We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking - be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience. We know diverse teams are critical to maintaining our success and driving new business opportunities. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.
If you like the sound of us, then we think you should apply today. We're proud to be Circle Back Initiative Employer and we commit to respond to every applicant. While we're looking at your application, and preparing to come back to you with an update, why not get to know us a bit more through our various social channels?
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