AddressDon't go breaking our hearts – join us today!
- Opportunity to make a difference in a health-focussed marketing role.
- Play a part in fighting Australia's biggest killer.
- Generous Salary Packaging available, increasing your take home pay.
About us
Did you know that heart disease is the number one killer of Australians?
50 Australians die every day from heart disease, and as Australia's leading heart health charity, we are committed to changing this!
We do this through:
- Funding high-impact research, supporting emerging and leading heart health researchers
- Working to improve heart disease prevention, detection, care and support for all Australians
- Advocating to governments and industry for increased funding and resources for heart health
- Building community awareness about living a heart-healthy lifestyle through public health awareness campaigns, accessible information and resources
- Supporting health professionals in their work to prevent, diagnose, treat and manage heart disease.
How you can make a difference
Have experience running campaigns from start to finish, across multiple channels? Keen to make a difference with your marketing skills? Then this might be the role for you!
As Senior Marketing Lead, you'll lead the marketing activities for the healthcare programs, Advocacy and Research portfolios, in particular the development and implementation of marketing campaigns designed to support the Heart Foundation's strategic direction. This includes developing integrated marketing plans with tailored creative concepts and media plans spanning paid, owned, and earned channels to achieve health awareness and engagement targets.
If this sounds like your dream job, apply below today!
Responsibilities
- Act as a strategic business partner to lead the marketing activity for the health, research and advocacy portfolios, with a focus on managing the development, implementation, and execution of marketing campaigns to support the strategic objectives of health and Research programs.
- Lead the development of marketing strategies to assist in building strength of the Heart Foundation's health and Research programs, including supporting a wide range of initiatives related to risk reduction, support and care, research promotion and advocacy.
- Manage channel planning activities including coordinating above the line media buys (working collaboratively with trusted external partners) and below the line and owned channels (working with the in-house Digital team).
- Track, set and measure KPI's for all marketing activities within the designated portfolio, reporting effectively and exploring opportunities for optimisation.
- Support the health, research and advocacy teams with the development of key promotional assets including the creation of consumer and health professional resources.
- When required, support sponsorship and industry engagement activities across the organisation, in particular the negotiation of value driven sponsor packages, driving attendance numbers for owned events and exploring opportunities for lead generation.
- Oversee the engagement and nurture activities of key audiences for portfolio, including health professionals, researchers and engaged communities.
Let's talk about you
To be successful in this role you will have:
- Demonstrated experience in a similar Senior Marketing role, preferably with health sector experience.
- Tertiary qualifications in marketing, communications, or health promotion, or an equivalent.
- Experience in developing and delivering integrated brand campaigns including channel planning across paid, owned and earned channels and end to end campaign delivery.
- Demonstrated experience working collaboratively with multiple agency partners to deliver integrated marketing campaigns.
- Exceptional communication and influencing skills with the capability to present with ease and to build interest and buy in, as well as the skills to work collaboratively and consultatively with internal stakeholders.
- Excellent planning, organisation and time management skills and experience using online project management and workload planning tools.
- Excellent attention to detail and a commitment to results, quality and excellence.
- Demonstrated experience managing and coordinating a small team.
- Excellent agility and resilience, with the ability to adapt plans and change course quickly and efficiently as required.
Why work with us?
Our team believe in our purpose: we make a difference every day through meaningful work. We promote active living and support our employees to have healthy work life balance.
- Generous salary packaging
- The ability to work from home up to 50% of your working week
- A positive and supportive culture
- Additional day of leave at Christmas
- Programs and initiatives that focus on your wellbeing at work.
Ready to apply?
To apply, please submit a CV and covering letter that addresses the essential requirements by clicking the apply now button below. Please refer to the position description available on our website for further information about the role.
Applications will close at 5pm on Sunday, 11 February 2024.
We can heartly wait to hear from you!
(PS: We may commence shortlisting candidates prior to the closure of this role, so please don't delay submitting your application!)
Our commitment to diversity & inclusion
We are committed to creating a safe and inclusive work environment for all. We strive to represent the communities we serve and recognise the skills, knowledge and experience a diverse team brings to our organisation. We strongly encourage applications from Aboriginal and Torres Strait Islander people and other diverse groups.
Our commitment to health & safety
We have a COVID-19 vaccination policy in place that requires all staff and volunteers to be fully vaccinated or hold a valid medical exemption. We may request vaccination or exemption evidence in the pre-employment stage.
Please note that any offer of employment will be subject to pre-employment checks which must be completed prior to commencement. This may include a national criminal history check, working with children check and other background checks relevant to the specific role.
