Senior Marketing Manager

Senior Marketing Manager - Program GTM, Digital Platform

• Join Woolies X and help transform how people live and shop
• Develop and deliver the digital platform and tools marketing strategy and roadmap
• Hybrid role with WFH flexibility

We are Woolies X
As a business inside one of Australia's largest retailers, Woolies X aims to bring the best of Woolworths Group to our customers.
We're an innovation business that brings together the brightest minds in e-commerce, technology, media, and data to transform how people live and shop. With an industry-leading technology team backed by analytics, we're resourceful and willing to experiment. Our agile teams are empowered to innovate and deliver an excellent experience for our customers - whether they shop in-store or online.
What you'll do
As a Senior Marketing Manager within the Digital Content Marketing Tribe, your role is to lead the Program Go-To-Market marketing strategy and planning for our digital platforms and tools including the Woolworths app(s).
You will work closely with the Woolies X business units/delivery and Group Brand & Marketing teams to ensure a collaborative and cohesive approach to how we market new and existing features and enhancements to engage and grow connected customer and member value.
You are responsible for developing, managing and activating marketing plans aligned to defined objectives.
Within your remit is the need to facilitate the strategic integration of our digital platforms and tools within the existing WX business units/delivery and Group Brand & Marketing customer plans, as well as identify additional opportunities within the customer journey to educate, engage and inspire.
Main responsibilities of this position include, but are not limited to:

• Partner with Business Unit and Tribe Leads to develop and deliver the digital platform and tools marketing strategy and roadmap.
• Set the go-to-market strategy, approach and integration of digital platforms and tools, aligned to defined objectives.
• Plan and manage the strategic integration of digital platforms and tools within the customer plan to showcase the added value the tribe delivers.
• Manage and influence senior stakeholders to help escalate and/or unblock any obstacles to keep campaigns on track.
• Lead the marketing plan and calendar of activities, maintain consistency with the developed set of brand guidelines and communication tool kit, and ensure the optimisation of the ways of working with Proposition and Marketing teams.

What you'll bring

• 8+ years marketing experience in digital marketing and GTM (or similar roles) with tertiary education in related fields.
• End to end campaign management experience including strategic brief writing, creative evaluation, production and measurement .
• Management level Marketing experience, ideally within a large corporate marketing team, with retail/eCommerce/loyalty background highly desirable.
• Solid knowledge and experience using insights to drive effective marketing campaigns, inclusive of commercial, financial and risk mitigation skills.
• Demonstrated ability to communicate and influence, along with establishing and maintaining strong relationships with senior management

What you'll experience
We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!
In more detail, you'll experience:

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
• A global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network.
• A progressive and flexible 'work from anywhere' policy that gives you the opportunity to harmonise work, life and your wellbeing.
• Parental Leave provisions and various leave types, including but not limited to Study Leave and Sports Representation Leave.
• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.

Endless possibilities with Woolworths Group
We're a proud part of the Woolworths Group - 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose - 'to create better experiences together for a better tomorrow.'
Here you'll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.
Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team's diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.
We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
You can learn more about working with us on or via . #hybrid #work180.
Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.