AddressIf you love adventure, then this is a place for you!
About Paspaley
Paspaley is investing across all aspects of the brand. Today, Paspaley has 10 retail stores, e-commerce and US wholesale partners. Our global plans are underpinned by our pioneering spirit, our authority in master pearling and our vision to inspire the world with the natural beauty and adventurous spirit of Australia.
The Paspaley story is one filled with passion and adventure. Our pursuit for the perfect pearl spans over 80 years and three generations, and still continues today as we hand select the rarest and most valuable pearls in the world, in the pristine waters of the Kimberley coastline. We are proud of our iconic brand and pioneering heritage. Our philosophy, to embrace the lifeforce of mother nature, is at the heart of what we do. This is an exciting time to join Paspaley and our Australian retail business, as we embark on an era of significant transformation and growth.
How you will contribute
Working alongside the GM, Marketing – the Senior Marketing Manager takes responsibility in leading the operational marketing direction and strategic positioning of Paspaley Jewellery retail brand and Paspaley Group brands. (Wholesale, International Expansion, Properties, Winery, Agriculture, Aviation).
You will manage the development and delivery of the marketing calendar and ensure the go-to-market planning is delivered in line to budget and profit targets. This is a highly dynamic role, as well as strategic, and will require leading a high performing team of 4 people, plus driving the support cross functionally of the Communications Manager & CEM Manager
This role requires a high level of organisation and the ability to manage internal stakeholders (Paspaley board, Group, SLT and cross functional teams) and external agencies to execute marketing initiatives to the highest standard.
Strategy Development
- Develop, communicate, and drive the execution of the long-term Paspaley (Retail and Group) marketing strategy for Australian and International markets, including research and data.
- Ensure continued engagement with the Paspaley customer whilst recruitment to the brand, working cross–functionally with CEM team, structured partnerships, client events and omni-channel opportunities.
- Work alongside the Merchandising, Operations (inc E-commerce), Wholesale, and International teams to develop an integrated plan.
Media – Paid & Owned & Creative Services
- Develop and deliver paid media strategy (offline and online) whilst working cross functionally with Communications team.
- Manage and analyse agency deliverables to agreed metrics.
- Manage media partners and publishers, delivery of creative asset production, to spec and on time.
- Lead creative response for all business units in the development and in some cases, execution of creative strategy, by business unit and by channel. (including digital).
Financial
- Management (monthly) within budget parameters.
- Achieve financial objectives by preparing an annual budget, scheduling expenditures, analysing variances, and initiating corrective actions when required.
Team Leadership
- Provide the planning and leadership to the Marketing brand team and wider marketing team, ensuring that the appropriate structures, systems, competencies, and values are developed in order to meet and exceed the goals of the Marketing plan.
- Management and coaching of direct reports.
Who you are
Key Competencies
- Minimum 8+ years International Marketing experience in the premium luxury fashion & retail sector.
- Trade marketing experience (co-op and partnership planning).
- Strong knowledge of product management, product life cycle and segmentation, forecasting marketing sell through tactics to investment strategies.
- Strong strategic capabilities for planning and briefing of activities.
- Proven Leadership qualities.
- Ability to combine quantitative and analytic skills with creative thinking in developing and reviewing opportunities.
- Proven ability to work with the media, - Paid, owned, earned strategies
- Judgment and mature business skills; the ability to develop trust of Leadership Team.
Applicants must be either an Australian citizenship or be a permanent resident of Australia with full work rights.
Do not miss out on this amazing opportunity, if this sounds like you and you have the experience, apply now, and email your application to the Head of Marketing via ***********@paspaley.com.au
