AddressSenior Brand Manager - FTC page is loaded
Senior Brand Manager - FTC Apply locations Chiswick Park time type Full time posted on Posted Yesterday job requisition id JR24107Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.
As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.
To succeed at pladis you need to be purpose-led , resilient and positive to succeed here because we expect pace and agility , we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact
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This role is a 6-month FTC.
Why join our team?
Marketing is at the heart of pladis – we develop and deliver the strategies that drive our continued success. We build brands that consumers love and that are highly relevant to them in their everyday lives, and we work collaboratively with our internal and external partners to drive sustained growth!
The Marketing team at pladis UK is focused on our key brand portfolios. The Senior Brand Manager will supply fully to the strategy and delivery of one of these teams, The Marketing team at pladis UK is passionate about our key brand portfolios - McVitie’s , Jacob’s, Godiva, New Platforms, and Commercial Brands.
As a Senior Brand Manager you will be responsible for driving the development and the implementation of the brand strategy, working with our commercial teams to develop growth plans, developing and delivering compelling and distinctive brand marketing programmes , and above all building marketing leading brands that people talk about!
What will this role achieve?
To manage the overall revenue and profit delivery of the Healthier brand portfolio
To develop, drive and execute the strategic marketing plan for the brand portfolio, ensuring short, and long-term financial targets are achieved
As an SBM within the overall Brand team, you will be assisting in the development of brand marketing strategy and implementation of key initiatives to ensure business and brand targets and metrics are achieved.
You will be responsible for a key part of the portfolio working alongside the Marketing Director and other brand team members to ensure that growth targets are achieved and that our brands continue to own the market and delight consumers and excite retailers.
The Senior Brand Manager plays a significant role in making things happen , in inspiring, persuading, and gaining dedication for his / her projects across different functions and different work levels. You will need to have the confidence to present to Director and UK Exec level on a frequent basis.
Your purpose is to be the brand guardian, with a deep consumer understanding and strong commercial acumen working with cross functional teams both internally and externally to deliver best in class execution.
Working closely with other teams and partners ensuring a focus on business and brand profitability and a growth agenda.
What will be your key deliverables?
Lead the development and delivery of brand strategy & plans across the area of responsibility, to meet business sales and profit targets in line with Brand Planning process and pladis UK performance metrics.
Own the development of the annual brand plan, identify market opportunities for brand growth based on a clear understanding of consumer insight and the competitive landscape. Build a commercially strong brand plan to deliver brand growth and share gain.
Work with manager to define and deliver 3-year strategic plan for area of responsibility
Lead the part of the brand portfolio, managing performance, recommending actions and motivating teams and other functions to drive brand performance
Delivery of Brand and business performance metrics. Have a strong commercial awareness of brand performance and regularly update Marketing Director (and UKLT where appropriate) on key issues / successes. Regularly review plan and performance throughout year, taking appropriate remedial action as vital
Emphasis on using data and insights to drive projects and the development of the brand
Drive key brand projects, working with a cross functional team across the pladis business – be the project lead, this will include innovation execution, design, price / pack architecture.
Supply to the Brand Innovation strategy and the prioritisation & management of planned initiatives, leading specific brand and NPD projects. Working closely with the Innovation team and commercialisation team to drive market leading innovation and best in class execution
Drive the consumer agenda, working with CMI partners to bring consumer closeness and insight led plan development and activities.
Assist the Marketing Director/Marketing Manager in communications development and execution across the brand and management of cross agency team in relation to areas of brand responsibility.
Control Marketing expenditure within pre-agreed budget and ensure evaluation of all spend on a continuous basis
Manage the development of strong coordinated marketing plans, as appropriate across OOH, digital, social media, in-store. Lead cross functional teams to deliver ongoing brand building and sales driving programmes, including in-store activation and new product launches.
Engage and persuade others to gain dedication to key initiatives without reliance on formal authority. Encourage our commercial teams to deliver for the job holder’s respective brand.
Form strong working relationships with technical development and supply chain on the development of brand renovation projects.
Bring your expereince
Essential
Proven experience in dealing with comms and design agencies, ability to work with cross functional teams.
Proven track record of good project management experience.
To demonstrate the ability to lead and influence partner at all levels of the business.
Budget Management
Market research
Product Development
Passionate about growing and building brands.
Determination, entrepreneurialism, ambition and drive.
Energy for working collaboratively and crafting initiatives that build growth. There is real scope for success with this portfolio and a real focus for business growth over three years.
To be a self-starter, able to work across multiple projects and fields.
Experience of below the line activities IE. POS, Sampling and exposure to Comms and media.
FMCG experience on brands with a consistent record in achieving results-oriented growth plans.
Experience of cross functional working.
Proven technical marketing experience
Desirable
Degree in Marketing or Business
Experience in FMCG
Experience in food industry
Our Purpose
Bring happiness with every bite.
It’s a purpose that every one of our colleagues, all around the world believes in. And while we’re all unique, we also share the same values.
Each of our values is important on its own. In combination they’re incredibly powerful.
Our V alues
Purpose led – We’re energised and guided by our purpose to bring happiness with every bite
Agile – We’re ever evolving, we never stand still, always improving for our customers and our consumers
Positive – We’re highly motivated optimistic , courageous, and we inspire each other to be better
Resilient - We’re persistent in the face of setbacks, quick to adapt, learn and move forward
Collaborative – We gain strength from operating as one pladis, winning and succeeding together.
Best mix of ingredients
pladis is an equal opportunities employer, l ike every great recipe we’re a thoughtful mix. A happy and inclusive place to work that’s as diverse as our consumers and the communities we support, live and work in, all around the world. Where every voice is heard, and difference is celebrated. Where fresh perspectives and new ideas help us grow and thrive.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform key job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.
We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business.
We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.
About us
p ladis was formed in 2016 and is the proud steward of more than 300 years of family baking and confectionery experience.
A global snacking company, pladis is based in the UK and is home to beloved brands including McVitie’s and Ulker. We are also proud to distribute a carefully curated range of GODIVA chocolates exclusively for consumer-packaged goods channels around the world.
pladis also owns regional brands such as Jacob’s, go ahead!, Carr’s, Flipz, BN, Verkade and many more, delighting consumers with a wide range of snacking options including sweet and savoury biscuits, wafer, cake, chocolate, gum and candy.
Our Central Idea; 'We promise happiness to the world with every bite', extends beyond our products. For pladis it also means a genuine care and commitment to providing a happy and equal opportunity workplace for our people.
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