Senior Marketing Manager - Cpg Experience

TELUS Agriculture & Consumer Goods is a great place to work. You can see it in our team members. The diversity of the team and their unique contributions set us apart from the competition. Our success is based as much on our future friendly team as the innovative technology solutions we offer.
Our team members include people like you – enthusiastic, innovative, passionate and energetic. We believe that you'll find our high-performance culture personally fulfilling, professionally challenging and financially rewarding.
Here's the impact you will make and what we will accomplish together
TELUS Agriculture & Consumer Goods is leveraging our world-leading technology and innovation to tackle one of the most pressing social challenges of our time – achieving more efficient production while lowering the impact on the environment. We believe that by delivering data insights and digital solutions that empower and connect producers to consumers, we can improve the quality, safety, and sustainability of our food and consumer goods.
We offer an unmatched suite of innovative solutions and purpose-built applications for every participant in the supply chain, from seed manufacturers and farmers through to grocery stores and consumer goods companies. Our solutions consist of the latest technologies that enable our customers to optimize their businesses with more accuracy, efficiency, and profit and create unified, trusted, and sustainable food and consumer goods value chains.
As our Senior Marketing Manager for Food, Beverage & Consumer Goods, you will oversee marketing strategies to raise awareness of and create demand for our products and services. Your role will involve managing various aspects of digital campaign development, including strategy, implementation, and analysis. You will serve as a key member of a global team, with a primary focus on the Asia-Pacific region.
Here's how

• Develop B2B lead-gen strategies: Create inbound and account-based marketing campaigns – including content, digital promotion and events – aligned with the overall business objectives, target audience, and budget considerations.
• Manage content calendar and production: Work with agency partners to develop compelling and relevant content to demonstrate thought leadership & educate buyers actively considering SaaS products and services.
• Create digital campaigns to get the right message to the right person at the right time: Develop persuasive campaign concepts, including key messages, value propositions, and unique selling points tailored to the target audience to reach identified goals. In partnership with Digital Promotions and Product Marketing teams.
• Partner with sales & regional marketing leads to adapt campaign strategies by market (Americas, EMEA, APAC)
• Manage agency relationships: Manage day-to-day relationships with third-party vendors such as agencies of record and freelance copywriters
• Coordinate cross-functional teams: Collaborate with internal teams to ensure smooth campaign execution and alignment with brand guidelines.
• Engage trade associations and partners: Build relationships with relevant trade associations and partners to extend the audience and reach for our marketing efforts.
• Monitor campaign performance: Track and analyze campaign metrics and key performance indicators to measure the effectiveness and success of marketing efforts. Prepare and present reports to the executive audience.
• Optimize campaign performance: Use data to understand where marketing strategies have fallen short in the past and suggest ways to improve success and drive growth
• Optimize marketing processes: Partner with Marketing Operations lead to refine and document processes for global campaign strategy, execution and measurement
• Conduct market research: Partner with our Insights Team to gather and analyze data to understand consumer behavior, market trends, and competitive landscape, and use these insights to inform campaign strategies

What you bring to the role

• Degree in marketing or equivalent experience
• 7+ Years of experience with B2B campaign and content management
• Familiarity with CPG technology, especially trade promotion management and retail execution software mandatory
• Strong business acumen with experience carrying out global campaign marketing efforts, including strategic planning, market research, project management, and data analysis
• Creative & strategic thinking: ability to anticipate and respond to changing market needs and generate innovative and compelling content and campaign concepts to engage the target audience
• Must be comfortable with autonomy and able to manage multiple stakeholders and projects with extreme attention to detail and organization skills
• A collaborator who can work cross-functionally – the role requires substantial relationship management, both internal and external to the business unit
• Exceptionally strong communication skills
• Proven ability to create demand and build nurture programs linked to business goals
• Understanding of campaign planning software and technologies

Ideal Candidate

• Self-starter – able to work independently; anticipates needs and takes initiative
• Analytical – able to quickly synthesize key information and take action to drive results
• Organized – excellent time management and prioritization skills
• Adaptable – comfortable working in a dynamic, quickly evolving environment
• Problem solver – able to easily pivot and find new, innovative solutions
• Team oriented – exceptionally strong interpersonal skills, works well with individuals across teams

Join us
Collectively, our talented team and integrated solutions uniquely position us to transform collaboration within the industry at a global level, empowering and connecting producers to consumers for a more efficient, sustainable future.
Everyone belongs at TELUS Agriculture & Consumer Goods. It doesn't matter who you are, what you do or how you do it, at TELUS Agriculture & Consumer Goods, your unique contribution and talents will be valued and respected. Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.
Do you share our passion for enabling remarkable human outcomes?
Together, let's make the future friendly.
Accessibility
TELUS Agriculture is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.
We offer accommodation for applicants with disabilities, as required, during the recruitment process.
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