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Senior Specialist, Omni Channel Marketing
Purpose & Overall Relevance for the Organization:
Drive brand excellence within a multi-brand environment to uplift sell-out/sell-through point of sale, by planning and execution across PACIFIC Omnichannel function, Trade Marketing, Account Marketing, Digital marketing, and Visual Merchandising. Responsible for optimizing the accounts SWB in uplifting brand representation and visibility and delivering best-in-class execution, in prime locations within a multi-brand environment, ultimately winning the consumer.
Key Responsibilities:
· Develop and implement strategies aligned with the global brand for the account/s that will be reflected in the calendar with SWB allocation and parameters on ROI, keeping a balance on BRAND & COMMERCIALITY.
· Own and drive the implementation and production of Marketing Campaigns, Promotions, and In-Store Communication tools with full alignment across BRAND to ensure consistency in the narrative yet having a point of difference to amplify accounts strategy.
· Evaluate the performance and ROI of campaigns, ensuring SWB is fully utilized, and campaigns/initiatives positively impact sales.
· Work closely with the KAMs and implement processes that will increase effectiveness and productivity with the accounts' counterparts to ensure initiatives are landed OTIF and show results on KPIs.
· Manage external production suppliers and agencies and ensure full compliance on projects is observed and aligned with NTP as needed.
· Responsible for the timely receipt and control of supplier invoices and liaising with finance.
· Share post-campaign evaluation results to ensure learnings are considered in the development of future marketing campaigns and evaluate KPIs.
· Identify opportunities for activations that will lead to an increase in sales and create hype around the brand.
· Drive the implementation and planning of POS material / in-store of all new stores, and renovations/upgrades of existing stores (possible SiS), to ensure 100% readiness at the planned retail intro.
· Support the sell-in periods in coordination with all channels and partners, as well as seasonal changeover in our showrooms based on the global to local sell-in structure.
· Responsible for managing the warehousing of POS materials in various warehouses (suppliers' warehouse)
· Maintain an extremely high level of confidentiality and apply discretion to all files, materials, and communications.
· Accountable for the delivery of Global and Local guidelines across all formats at market level.
· Accountable for the delivery of local content creation, where the commercial opportunity arises.
· Accountable for providing direction/training to WHS store teams in line with key product drops.
· Accountable for the VM & ISC training and engagement across the market.
· Ensure the sales team feedback is incorporated into business strategy planning.
Key Relationships:
· External key account partner leads
· Channel leads and their teams
· CTC, Brand Comms, Digital, SPOMA & MOPS
· Finance team
· Hub Omnichannel team
· Market agencies and vendors
KPIs:
· Brand representation & awareness
· Timely execution of marketing campaigns and securing prime locations within a multi-brand environment.
· Drive sell-out of WHS accounts order book
Requisite Education and Experience / Minimum Qualifications:
· University degree in business, ideally with a marketing and sales focus.
· Functional:
5 years marketing
· Industry: consumer-driven, ideally apparel/fashion/shoes or FMCG
· Exposure: advertising, sales & marketing
Knowledge, Skills and Abilities:
· Experience in trade or sales and marketing, Sport or fashion industry
· Advanced computer skills (Microsoft Word, Excel, PowerPoint and Outlook)
· Detail oriented, organized, and dynamic
· Excellent communication skills
· Knowledge of InDesign, Photoshop, and Illustrator skills a plus
What's on offer?
A competitive base salary, bonus scheme and adidas employee benefits are also on offer to the successful candidate, these may include:
- Remote Work Options
- Employee Assistant Programs
- Parental Benefits
- Employee Discount on adidas Merchandise
- Press the "Apply" button and follow the instructions
- You will be required to fill out the online applications forms, and attach a copy of your resume and cover letter which addresses all above candidate requirements
- Applications which do not attach a cover letter which addresses the job requirements specific to adidas will not be considered.
- Applications will only be accepted through the steps above
- Please note that due to the high volume of applications adidas receives, we will be unable to respond to all individual inquiries.
About adidas
In 2024, adidas Pacific HQ is embarking on an exhilarating journey as we move to a new, modern, and vibrant space nestled in the heart of Melbourne's iconic sporting precinct.
Our upcoming relocation to 65 Dover Street, Cremorne represents more than just a change of address. It's a monumental leap forward in our commitment to fostering exceptional experiences for our consumers, partners, and our team.
At our new Head Office location, we're proud to offer a state of the art work environment that champions innovation and collaboration. Embracing a hybrid work model, we're providing the flexibility of on-site and remote work, ensuring a balanced approach to productivity and well-being for all our valued employees.
This move presents an incredible opportunity to join an innovative and dynamic team, unleashing our full potential at our new Pacific HQ. If you share our passion for sports, creativity, and the limitless possibilities, we invite you to explore the exciting career pathways currently available at adidas in the lead up to our big move.
Join us in crafting a future that's brighter, bolder, and more inspiring than ever before. Visit 65dovercremorne.com.au to delve into the prospects awaiting you at adidas.
Let's embark on this transformative journey together and create remarkable experiences at the heart of Melbourne's sporting precinct.
Please note part of adidas Pacific's recruitment process will require external candidates to consent to a pre-employment criminal history check
Note to agencies: adidas Pacific does not accept any unsolicited calls or resumes from head hunters, executive recruiters, or other staffing or recruitment agencies. Please do not submit or forward any resumes, CVs or profiles to the adidas careers portal, nor to any adidas personnel. adidas will not pay any fees relating to unsolicited resumes.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
Job Title: Senior Specialist, Omni Channel Marketing
Brand: adidas
Location: Sydney
TEAM: Marketing & Communications
State: NSW
Country/Region: AU
Contract Type: Full time
Number: 507528
Date: Feb 19, 2024
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