Seo & Marketing Coordinator

As a SEO & Marketing Manager, you'll spearhead initiatives to promote and sell our clients diverse range of insurance products to their SME and corporate clients.

The Company:
Our client is one of the fastest growing insurance brokerages in Australia and they have a opportunity for a SEO & Marketing Manager to join their elite team of brokers on the Gold Coast.  Our client's portfolio is varied including Hospitality, Construction, Manufacturing, Transport, Sporting Clubs and Gyms, Marine, Trades and clients with an International footprint.  With this brokerage each day will be varied with client work, exciting and challenging to whet your appetite.  This insurance brokerage firm is dedicated to providing comprehensive insurance solutions to businesses. With a focus on client satisfaction and a commitment to excellence, they strive to build long-lasting relationships and tailor insurance packages to meet the unique needs of their clients

Work Environment:
Dynamic and supportive work environment where innovation is encouraged, and teamwork is essential. Their office is equipped with the latest technology to enhance efficiency, and fosters a culture of open communication and mutual respect.

The Role :  
Responsibility split in two:
SEO

• Set and develop a 12-month SEO strategy roadmap for key product areas across business.
• Conduct thorough SEO auditing, keyword research, traffic analysis and competitor research.
• Keyword & Competitor Research: Conducting in-depth research to identify high-impact keywords and analyse competitor strategies.
• Develop and execute successful SEO strategies for a diverse client base across insurance products.
• Work closely with Management to Identify SEO KPIs aligned with business goals, objectives, and overall strategy.
• Training: Participating in regular training sessions to stay updated on industry trends and best practices.
• Monitor and analyse SEO campaign performance, ensuring KPIs and goals are being met.
• Report on SEO performance monthly and quarterly, ensuring key metrics are aligned with client objectives. 
• Frequent internal meetings with brokers to communicate to discuss new SEO opportunities.
• Identify and recommend strategies to tackle UX issues and improve on crucial ranking factors.
• Keep abreast of SEO and integrated marketing trends within the insurance industry.
• Utilizing tools like Google Analytics, Ahrefs and Google Tag Manager for data analysis.
• Research and report on competitor strategies

Content Marketing and Website Management

• Copywriting/Content Writing on insurance products for website blogs
• Crafting compelling and SEO-friendly content to enhance website performance.
• Creating enhancing client proposals and presentations
• Optimise website content, landing pages and copy using best practice on-page SEO. 
• Facilitate website migration strategies and offsite optimisation.
• Managing budgets and bids to maximize ROI for paid advertising campaigns.
• Working closely with the Creative Team to align digital strategies with creative assets.
• Ensuring all policies and procedures are followed diligently against the insurance brokers compliance framework.
• Driving growth in the organic traffic of the website
• Identifying new keywords and ranking opportunities
• Create, maintain and roll out a social media content calendar as well as employee advocacy content creation and distribution.
• Manage social Media channels (LinkedIn, Instagram and Facebook)

About You:

• Proven experience as an SEO & Marketing Manager or similar role. 
• Excellent communication skills
• Results-driven with a track record of meeting or exceeding team marketing goals.
• Tech-savvy with proficiency in industry-specific software.
• Passionate about optimising digital strategies and enhancing online presence
• Team player
• Informed about market trends, industry developments, and emerging risks. 
• Attention to detail in creating and reviewing marketing content 
• Collaborative mindset with the ability to work effectively in a team environment.

It would be advantageous if you have ability to perform simple website editing; Graphic design experience ; and write engaging persuasive content

Qualifications:

• Proven experience in SEO and digital marketing.
• Knowledge of Google Ads, Bing Ads, and various social media advertising platforms.
• Proficiency in keyword research and competitor analysis.
• Excellent copywriting skills.
• Experience in budget management and optimization.
• Familiarity with tools like Google Analytics and Google Tag Manager.
• Exceptional communication and client management skills.
• Ability to work both independently and as part of a team.
• Highly organized with excellent attention to detail.

Some of the perks:

• Hybrid role
• Attractive salary package
• 6 weeks paid leave
• Work autonomously in a mixed role
• Supportive and friendly Management team
• Flexible working environment 
• Flexible days and working hours

If you are ready to bring your expertise to our team and make a significant impact, apply now! We look forward to welcoming a talented and enthusiastic professional to our dynamic workplace.

Only experienced candidates will need to apply!

Contact Diane Macleod, Director on 0400 754 *** for a confidential discussion alternatively kindly apply without delay to *****@dimention-recruitment.com.au