Social Media & Content Specialist

Join Domino's Social Media team, crafting compelling content, engaging with their community and contributing to the brand's growth and reputation.

WHO WE ARE
At Domino’s, we’re driven by a passion to connect people with faster, fresher, tastier food. With more than 860 stores and 20,000 team members, we are proud to be the largest pizza company in Australia & New Zealand – safely preparing and delivering thousands of piping hot pizzas to hungry customers every week.
We’re a global, ASX-100 listed business operating in twelve markets around the world (Australia, New Zealand, Belgium, France, the Netherlands, Japan, Germany, Luxembourg, Taiwan, Malaysia, Singapore and Cambodia).
We’re driven by a passion to connect people with faster, fresher quality food. In doing this, we’ve become a leader in the food-technology space, achieving industry firsts in drone delivery, app ordering, voice assistants, artificial intelligence and augmented reality. We’re committed to constantly enhancing our customer's lives and continually improving and innovating our product, our people and our technology to make sure our customers receive a world class experience.

THE ROLE
The Social Media & Content Specialist will play a crucial role in managing and expanding our Social Media presence across various platforms, including but not limited to Facebook, Instagram, X, TikTok and YouTube. They will have the opportunity to craft compelling content, engage with our community, and contribute to our brand’s growth and reputation.
Key Accountabilities

• Develop and implement effective Social Media strategies to increase brand awareness, engagement, and audience growth across several platforms.
• Create engaging and visually appealing content, including text, images, and both short and long form videos, tailored to each Social Media platform.
• Monitor, respond to, and engage with comments and messages on our Social Media channels in a timely and engaging manner.
• Collaborate with the marketing team to plan and execute Social Media campaigns and promotions.
• Analyse Social Media data and performance metrics to identify trends, insights, and opportunities for improvement.
• Be comfortable presenting to the camera for livestreams, stories, and other video content.
• Stay up-to-date with industry trends and best practices in Social Media marketing.
• Work closely with internal teams, including but not limited to other marketing departments, Communications, Operations (both Australia and New Zealand), Vocal, Legal and Franchisees

WHAT WE ARE LOOKING FOR

• Bachelor’s degree in marketing, Communications, or a related field (or equivalent work experience).
• Proven experience in Social Media management, with a portfolio of successful campaigns on platforms like X and TikTok.
• Strong understanding of Social Media platforms (Facebook, Instagram, Twitter, X, TikTok, LinkedIn, etc.) and their algorithms.
• Excellent written and verbal communication skills.
• Comfortable presenting to the camera and excellent on-camera presence.
• Proficiency in graphic design and video editing software
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with a passion for staying updated on emerging trends in Social Media marketing.

THE BENEFITS

• Work in a fun and dynamic team environment for one of Australia’s largest global brands
• Flexible working conditions, including one day working from home
• Growth and development opportunities
• Annual bonus of up to 10% of salary
• Sample new products before they hit stores
• Access to a number of unique ‘work perks’, including lunch when working in the office, regular Social Club and Marketing events, and the ability to give to charity through your pay.

Gybe Consulting is managing the recruitment of this position on behalf of Domino's Pizza Enterprises. If you have any questions about the role, please reach out to Michael Johns via michaeljohns@gybeconsulting.com.au.
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