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Form of workAbout Us:
United Petroleum is an independent, Australian owned petrol and convenience company which offers customers premium quality fuels and competitive pricing Australia-wide. Established in 1993 the United retail network contains over 400 locations in every state in Australia and is one of the largest private owned groups in Australia.
About the role:
We have an exciting opportunity for a Social Media Lead to join our high-performing marketing team based in Brisbane. The Social Media Lead is responsible for planning, creating, editing and publishing a wide range of materials for the Social Media team. Working across the United, Quickstop and Pie Face brands, the Social Media Lead will assist the Head of Social & Digital Media to implement the Social and Digital Strategy.
Key responsibilities will include:
- Social media strategies and content development, including developing and implementing content for social channels to achieve business objectives.
- Aligning content activities with overall business and marketing strategies.
- Analysing trends and competitors’ activities to build Quickstop and Pie Face social channels.
- Planning, developing and executing content calendars up to three months in advance, on time and within agreed cost budgets.
- Develop weekly and monthly reporting to deliver data and insight to the Digital Team and its stakeholders.
- Customer insights and trend analysis, including monitoring and engaging in brand related online conversations and evaluating the impact of Social Media initiatives.
About You:
The ideal candidate will have a Bachelor's degree in business, digital marketing or a related field, along with proven experience in Social Media marketing. Other key requirements include:
- Photo and video editing (Adobe Creative Suite)
- Outstanding relationship building skills and result orientation
- Excellent communication and presentation skills
- Analytical nous and the ability to convey data insights in a clear and understandable manner
- Experience in a retail, QSR or e-commerce environment will be highly regarded
- Drivers License and own car essential as site visits may be required.
If you are passionate and seeking a rewarding and challenging opportunity in a fast growth, successful business, apply now!
