Social Strategy Manager

Paramount is a global media and entertainment organisation with some of the best known and loved brands in the world. Employing over 1,700 people locally, and a further 25,000+ globally, we deliver premium content through multiple platforms for the young (and the young at heart of course!).
We pride ourselves on creating content that gets people talking. What's more, you'll find all these great shows (and more) on our free-to-air channels (10, 10 Bold, 10 Peach, Nickelodeon), our digital platform 10 Play that also includes a vast array of Free Ad-Supported Streaming TV known as FAST (including numerous MTV and Nickelodeon channels), and our subscription video on demand service Paramount+.
This is a permanent full time role based in SYDNEY.
The Social Strategy Manager will execute social strategies to bring viewers to all our platforms to discover the networks content.
Functions will include:

• Developing social media strategies to launch network shows, driving excitement and bringing viewers to sample, then optimise during the series, including a focus on growth.
• Oversee the management of all network social media accounts.
• Manage relationships with platform partners.
• Manage and build engaged communities, sustain retention amongst followers and subscribers and find new viewers.
• Manage moderation.
• Track benchmarks for measuring success and ROI through managing audience insights and analysis.
• Ensure UTM codes are used on social activity so we can track performance.
• Grow brand affinity.
• Collaborate with Programming, Marketing, Publicity, Design, Promos and Sales to be aligned with network direction, brand and TOV.

What are we looking for in a Social Strategy Manager? What's important?

• At least 7 years of experience developing and/or managing Social Strategy, producing custom organic social content and managing and growing brand social accounts .
• Deep understanding of social platforms (Facebook, Instagram, TikTok, Twitter, YouTube) and nuances of the end-user experience on each.
• Strong understanding of consumer psychology and behaviour, as well as brand building through storytelling.
• Proven results in building social presence and engagement for brand .
• Excellent written and verbal communication skills - a stickler for grammar and attention to detail.
• Demonstrated skill in project management, collaborating and communicating with a diverse range on internal and external stakeholders.
• The ability to work under pressure whilst keeping an eye on the finer details, along with the flexibility to adapt to changes in schedules and delivery.
• Agility and creativity in disrupting the status-quo.
• A passion for, entertainment and pop culture.
• Experience with Premier Pro, Canva, Photoshop.
• An eye for creative content both written and visual is a bonus.
• Ability to create and edit all forms of content is a bonus.
• Tertiary qualified in relevant discipline (marketing/communications etc) highly regarded.

Why Paramount?
We could just list the numerous benefits our employees avail of every day. However, for now we'll just leave you with how our employees feel about us:

• 92% of our employees stated they would highly recommend Paramount to a friend (Glassdoor)
• We hold a 4.1 STAR RATING, by far the highest rating in the media sector (Seek Company Profiles)

Paramount embraces differences and we welcome applications from people of all backgrounds regardless of factors such as race, colour, sex, language, religion, political or other opinion, national or social origin, property or birth. These grounds also include age, nationality, marital status, disability, place of residence and sexual orientation.
We recognise Aboriginal and Torres Strait Islander peoples as Australia's First Peoples, and the Traditional Custodians of the land where we live and work. We pay our respects to Elders, past, present and emerging, and we are proud to live in a country which is home to the world's oldest living cultures.
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At Paramount, there is no such thing as the 'perfect candidate'
Seeing responsibilities and competencies laid out on paper can be confronting. At this stage of the recruitment process, sometimes imposter syndrome can creep in and mess with our confidence. Please know that we list these items to give you an opportunity to show us your potential and how you can grow and transform with us. Your ability to demonstrate that you have the real potential to develop the required capabilities, knowledge, and experience to perform in this role is what we would like to hear from you. Where possible, you should support your claims with specific examples of what you have done, and how you did it.