AddressCreate impact as a Technical Lead, Marketing Automation
Join the largest insurance group in Australia and New Zealand.
YOUR ROLE
It is our job in marketing to build brands and experiences that bring this purpose to life and inspire our customers. The Personalised Marketing team bring together data driven decision making, creative that taps into human emotion and through the combination of art and science create beautiful and helpful customer experiences that drive commercial outcomes for IAG.
This is a pivotal role to drive personalised and powerful communications. In this role, you will be responsible for development and execution of highly personalised, dynamic, cross channel campaigns and journeys working within a stream of work within Personalised Marketing. Teamwork is key to successful outcomes, which will see you working as part of a cross functional team (including, but not limited to, delivery management, customer strategy, business analysis, experience design, and data and analytics). With the rapidly changing nature of marketing technology and customer needs, this role also presents an excellent opportunity to continually learn and obtain experience with new platforms and technology.
Some of the key responsibilities this role will include but not limited to:-
- Using performance and data insights, best practice omni-channel marketing strategies, and strong campaign execution discipline this role will ensure we're saying the right thing, at the right time to the right customers and we are continuously learning and improving in our performance and effectiveness.
- Developing solution architecture documentation
- Developing data models to support marketing activities
- Developing Process Flows, Schedules & Automation to support automatic execution of marketing activities
- You’ll be accountable for the end-to-end implementation of customer communication journey experiences, moving from product-led to customer journey-led marketing programs.
- You’ll be held accountable for delivering customer and business value across a range of programs and measured through lead conversion, engagement, cross sell and up sell growth, lifetime customer value and reduction in churn.
- You will experiment and iterate on campaigns to nurture our customers across omni-channels, in particular email, SMS, push, on-site, social and paid digital channels. As a result you’ll create world class integrated customer communication journeys that increase customer engagement and receive industry recognition.
- You’ll be passionate and experienced in ongoing optimisation of both always-on and campaign activity through solid test-and-learn strategies and comfortable in working with Analytics to build statistically significant tests, define outcomes and measure and optimise results.
This is a full-time permanent position for a candidate ideally based in Sydney.
ABOUT YOU
You will be a technical lead with a strong background in marketing automation and proven experience is SQL, Python and Cloud technologies either AWS or Azure.
Apart from being a great team player with excellent stakeholder management and communication skills you need to have below skillset: -
- Minimum 5-8 years’ experience working in marketing automation with hands on experience working with Adobe Campaign
- Extensive knowledge of SQL, HTML and CSS
- Demonstrable coding and programming experience
- Demonstrable experience understanding and working with data
- Experience working with SQL
- You have experience working with a variety of different digital channels, including email, SMS, push, and in-app messages
- Proven experience of translating technical needs into plain language.
Applications closes 12 February 2024.
ABOUT US
IAG is the largest general insurance group in Australia and New Zealand. We’re also a tech and research facility, a hub for climate change experts and a centre of resilience design. We chat over coffee with customers, advocate for them in the corridors of Parliament and back them up in the community when life’s moments hit hardest.
You’ll know our brands – NRMA Insurance, CGU, WFI, ROLLiN’, AMI, NZI, and State Insurance to name a few. Together they turn our IAG purpose of making your world safer into action by helping, supporting ambitions and making insurance accessible.
We celebrate unique viewpoints shaped by life experiences, cultures and passions. We expand careers, genuinely connect with community, lead with a powerful purpose and celebrate what makes you individual.
We’re also guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses and communities. Collaborating on Indigenous-led solutions that enable growth, develop resilience and create meaningful change.
We're passionate about social issues, walk the talk on sustainability and strive to do more than standard on things that matter, including women in senior leadership, Indigenous empowerment and creating inclusive environments. We're committed to being a safe and supportive workplace for all our employees. We do this because we’re ready for you.
All this shows up in what we offer:
• Flexibility and support so you can live life to the full.
• With over 50% of our workforce are carers, so we have comprehensive resources and community support to help you manage every stage of your family’s life.
• A team who care about people and community.
We’re ready for you. Apply today.
Learn more about who IAG is here.
