Assistant Manager, Email Marketing & Crm Capabilities (15 Months Contract/Secondment)

Job Description:
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
Make your mark on one of the most iconic global brands.
As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex
How will you make an impact in this role?
The Acquisition Marketing Cross Sell & Lead Optimisation team is responsible for expanding our existing customer relationships and maximising the performance of our Telesales acquisition channel. The team’s primary functions are to 1) leverage customer and prospect data & insights to identify the most desirable prospects for our commercial products and 2) to enable new CRM capabilities to drive strong Sales conversion rates. The team embodies a fast-paced and dynamic culture, operates nimbly and embraces teamwork, accountability, flexibility, and a will-to-win attitude.
This position reports to the Marketing Manager, Lead Optimisation, available to start immediately.
The Assistant Manager will be responsible for the continued development and management of our Sales Email Library and Email Marketing prospect journeys, as well as the identification of additional opportunities to enhance our CRM capabilities for Australia and New Zealand. The goal of the position is to drive new corporate and small business acquisition for the company through the optimisation of all prospect/lead journeys, by delivering Sales email templates, automated marketing campaigns, and connecting these to live Sales touchpoints to keep prospects engaged and interested throughout the Sales cycle.
The role is varied and the ideal candidate should be able to implement as below:

• Strategy: Support the Marketing Manager to develop and execute channel strategy to achieve daily KPIs and overall channel goals.
• Channel Management: Develop creative briefs in coordination with external agency partners, and act as first point of review for all new prospect Email Marketing creative. Engage internal and external marketing technology partners to upload approved creative to CRM platform. Collaborate with Compliance, Sales, and Sales Governance stakeholders to train Sales teams to leverage content appropriately. Identify opportunities for operational enhancements and coordinate with relevant stakeholders across Marketing, Sales, and Technology to develop and implement.
• Stakeholder Management: Clearly communicate channel & campaign objectives to junior and senior stakeholders on a regular basis to influence decisions, gain alignment on next steps, and drive effective collaboration.
• Campaign Reporting: Track results and drive performance of campaigns by sharing insights and providing ongoing training to sales teams to increase internal engagement and adherence to best practices.

Minimum Qualifications

• 5 years’ experience in a creative marketing role, with minimum 2 years B2B experience, including hands-on experience with Email Marketing campaigns.
• Ability to analyse and present Marketing campaign and/or Sales performance
• Direct experience working with agency partners to execute creative campaigns
• Project management skills to ensure deadlines and requirements are clearly communicated to and met by all stakeholders
• Ability to interact within and across teams with colleagues at various level (from peers up to senior/executive management) and be able to work collaboratively to achieve project objectives
• Excellent verbal and written communication skills are a must, with a focus on thorough, clear documentation of requests for data and technology teams to support the objectives of the role.
• Experience working in or with remote global teams.
• MS Office (PowerPoint, Excel, Word) and Salesforce/Salesforce Marketing Cloud experience essential.

Preferred Qualifications

• Salesforce Admin certification or other Salesforce certifications not required, but ideal
• Graduate degree in Marketing, Commerce or Business Management, or similar

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.