Brand Manager

As a Brand Manager, you'll be the driving force behind our brand's presence, ensuring it resonates with our target audience and stands out in a competitive market. You'll orchestrate a seamless fusion of sales, marketing, and logistics strategies to elevate our brand's visibility, optimize sales performance, and ensure exceptional customer satisfaction.

The areas of focus for the role are:

Sales & Marketing Management

• Lead Cellar Door Sales Tastings to create memorable experiences for customers, fostering brand loyalty.
• Manage website and social media platforms (Facebook, Instagram, Twitter, TikTok, Pinterest) to engage with our audience and drive sales.
• Develop and execute strategic marketing initiatives to enhance brand visibility and stimulate sales growth.
• Manage marketing and advertising opportunities to ensure brand consistency and impact.
• Produce captivating photography to visually communicate our brand's story and values.
• Act as the local Sales Representative, nurturing relationships with distributors to facilitate order management and communication.
• Monitor inventory levels and collaborate with the production team to ensure product availability, including forecasting stock level requirements.

Logistics Coordination

• Oversee all aspects of logistics operations, including bottling, export logistics, and bulk shipments.
• Coordinate with freight providers for efficient handling of small, palletized, and international shipments.
• Manage marketing campaign and online/third-party order fulfillment with precision.
• Conduct thorough stocktakes and oversee stock movements and dispatch.

Event Management & Community Engagement

• Plan and execute various sales events, from festivals to cellar door gatherings, to strengthen community connections and boost brand presence.
• Ensure consistent brand representation across all interactions and touchpoints.
• Engage with the community to cultivate lasting relationships and foster brand loyalty.

Administrative Support & Customer Service

• Streamline administrative workflows by organizing sales and administrative documents for easy access.
• Provide prompt and professional assistance to sales inquiries, orders, and customer concerns via correspondence, email, and phone calls.
• Maintain updated customer databases and sales records for seamless communication and relationship management.
• Conduct market research to identify potential leads, consumer behaviour, market trends, monitor competitor activity and analyse markets.
• Generate insightful sales reports and presentations to support informed decision-making.
• Manage all wine show entries, including calendar management, sample submissions, and associated paperwork.
• Collaborate with management to deliver comprehensive reports as required.

Additional Skills

• Creativity and innovation in developing marketing campaigns and branding strategies.
• Strong analytical skills to interpret sales data and trends effectively.
• Excellent communication and interpersonal skills for building relationships with customers, distributors, and internal teams.
• Project management abilities to oversee multiple tasks and deadlines simultaneously.
• Adaptability to thrive in a dynamic and fast-paced work environment.
• Knowledge of industry regulations and compliance standards.
• Leadership skills to motivate and coordinate cross-functional teams towards common objectives.
• Experience within marketing, brand management and/or the wine industry will be advantageous.

As a Brand Manager, you'll be instrumental in driving the success of our brand by effectively managing sales, marketing, and logistics operations while maintaining a strong focus on customer satisfaction and brand resonance.

This position could be based locally in our site at Coonawarra, or in a city such as Adelaide with site visits. Flexible options are also available.