Brand Marketing Manager

If you’re passionate about the environment, technology or riding - or it's important to you to work for an ethical company - FONZ may be the perfect lifestyle brand for you. Flexible environment with some work from home, excellent remuneration and opportunities for fast-tracking career growth in this emerging space.

Fonz Moto, a sustainable electric two-wheel motorbike/scooter manufacturer is looking for a creative, brand-focussed and results-driven marketer to take the lead on marketing. 
 

KEY RESPONSIBILITIES

1. Develop and execute a comprehensive digital marketing strategy that aligns with the company’s overall branding and business objectives.
2. Define digital marketing performance metrics for campaigns inclusive of email marketing campaigns, SMS marketing, Paid ads and others where appropriate.
3. Continually analyse data and metrics to optimise marketing efforts and achieve maximum ROI.
4. Manage selected digital marketing agency to deliver desired performance metrics
5. Stay up to date with digital marketing, electric motorbike industry AND Sustainability trends to ensure the brand’s strategy is innovative and effective.

ABOUT THE COMPANY

Fonz Moto (FONZ) is Australia's leading electric motorbike and road-scooter manufacturer.

Established in 2010, our team design, build and ride electrifying 2-wheel machines for the future of sustainable transport in Australia.

We are multi-award winning automotive product designers with a range of on-market models and over 10 million on-road electrified kilometers.

Our passions are innovation, technology & making this planet a better place. We’re looking for a brand-focussed person to capture the culture of what we do to grow the FONZ brand.

THE ROLE

You will be responsible for the day-to-day marketing activities of the company and the development of marketing strategy for advertising, sales, public relations and partnerships

• Work alongside sales team and digital marketing/creative consultants to manage and execute engaging digital strategy
• Oversee digital channels and website, including create & manage campaigns across channels such as Meta, YouTube, LinkedIn, website
• Manage corporate partnerships, events & tradeshows 
• Support retail partners for in store merchandising and activations
• Manage & grow social media channels
• Create compelling lifestyle content with partnerships, brand ambassadors and owner community stories
• Manage CX journey for optical brand representation
• Manage & report to marketing budget; prepare monthly performance and insight reports, communicate key insights & recommendations
• Be up to date with industry best practices, emerging trends, and latest technologies in marketing, and make recommendations for innovative strategies and tactics

SKILLS & EXPERIENCE

• 5+ years experience in a marketing role
• Bachelor degree in marketing, communications or similar preferred; 
• Creative mindset with the ability to develop innovative marketing strategies
• Proven experience in digital marketing, with focus on social media, paid ads and SEO
• Excellent leadership, communication and project management skills
• Experience with briefing, content creation, social media growth and performance
• Proficiency in CRM software and digital marketing tools
• Car license / motorcycle license highly regarded
• Must have full Australian work rights 

WORK CULTURE

We are reinventing the automotive space and work in a unique environment that is different to the standard automotive company. Our team believes in what we’re doing which helps foster a positive atmosphere.

We offer a progressive and flexible work environment including:

• Hybrid role with stylish-modern workspace in Alexandria, Sydney and flexibility to work from home ~30% of time
• Take the lead in the role with opportunities for professional development & growth
• Collaborative team in positive work environment 
• Opportunity for employee incentives
• Generous staff discounts
• Frequent travel for activations and events

Do you want to be a part of our team? We want to hear from you. To be considered for the role, you must include a cover letter with your application and apply through the Seek website.

Full-time position, some weekends required for events & tradeshows