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Form of workJoin Sony – one of the world’s most recognised brands for consumer electronics thanks to our legacy of incredible innovation and quality. Our ever-expanding business spans across all things entertainment, from TV, audio, digital imaging & professional products, to music, film, gaming and more!
The Sony ANZ Brand team manages advertising and promotional campaigns across each of our consumer electronics products, working with our business units to strengthen our brand, inspire our customers, and drive business results.
This role will see you developing, implementing & project managing these campaigns – maintaining category budgets and working closely with all facets of the business + external agencies to bring them to life, with the ultimate goal of strengthening brand equity and driving sales ROI.
About the role:
- Drive, monitor and measure all advertising and promotion projects with a strong focus on quantifying ROI for all activity.
- Liaise with Product Marketing in relation to all advertising and promotional requirements
- Develop agency briefs across creative, media, POS, display, and promotional projects
- Provide a link between the product marketing team and members of the wider marketing services groups – Social, Events, PR, CRM, eCommerce, Trade Marketing
- Ensure all advertising and communication activities comply with corporate policies and brand guidelines.
- Budget management, forecasting, tracking and reporting. Ensuring advertising and promotional expenditure strictly meets pre-agreed budgets, and expenditure follows accounting principles
About you:
- Exceptional communication and stakeholder management skills
- Solid understanding of the Australian and NZ retail landscapes (stores and online)
- Commercial Acumen in assessing projects and maximising ROI
- Proactive, customer-oriented attitude with a passion for Sony’s brand and products
- Highly organised approach with an eye for detail
- Experience working with and managing agencies
- Prior responsibility managing and reconciling budgets
- Passion for technology & consumer electronics a huge bonus
Sony offers an exciting work environment with ongoing training and opportunities to grow and invest in your career. It’s a fast-paced environment with high productivity and high expectations, but we are well rewarded with great colleagues, recognition for a job well done, and a fun and flexible work culture. Of course, we also have a host of fantastic staff benefits, including product discounts!
To applicants: thanks for thinking of Sony as your next workplace. We appreciate the love but unfortunately will only be able to get in touch with our shortlisted candidates.
