Content Marketing Specialist

Position: Content Marketing Specialist 

Location: Kelvin Grove, Brisbane / WFH Hybrid role
Website: www.tourismmedia.com.au

Job Overview:

This is your opportunity to step into a unique role at a world-leading content-at-scale media company. Tourism Media’s clients include online global giants such as Expedia, Vrbo, Travelocity, Wotif and Net-A-Porter, to name a few. We have several exciting new clients on the horizon, creating an opportunity to grow our close-knit team.

Our Content Marketing Specialist position isn’t your typical copywriting role. You’ll be using your exceptional talents to create engaging content for client websites with the help of our unique technology known as Enigma. Simply put, Enigma combines metadata with human writing to produce millions of high-quality, scaled pages with soul.

As a talented Content Marketing Specialist, you’ll be writing compelling copy that is tailored to optimise search engine enquiries. You’ll uphold each brand’s distinctive tone of voice and ensure messaging resonates with the target audience, both domestic and international. You’ll also be helping our Editors and Project Managers with various tasks, which may include editing, fact-checking and reviewing content, as well as setting up projects within the Enigma interface.

You won’t just need to be a whiz with words to succeed in this position. You enjoy a challenge. You’re curious about technology and content at scale. You’re eager to learn the intricacies of Enigma (it’s called Enigma for a reason) and open to training and feedback. Of course, we’ll provide you with all the training and support you need to be an expert in this innovative method of content creation.

This is a hybrid office and work-from-home role. You must be available to come into our dog-friendly office several times a week to work with Editors, Project Managers and a furry friend or two (a love of dogs is a bonus!). Ideally, you’ll be Brisbane-based, but we’re willing to consider remote options in exceptional circumstances.

Key Responsibilities:

• Create well-written and persuasive content using our proprietary software, Enigma
• Adapt your writing style to fit the client's brand and target market (US, Australia or UK)
• Work collaboratively with the team, including Editors, Project Managers and Developers, to plan and deliver projects 
• Conduct research to gather accurate and relevant information on various topics
• Review and refine your own content to ensure it meets our high standards
• Incorporate client feedback into drafts and make revisions where needed
• Adhere to brand deadlines
• Occasionally write custom content, e.g. destination and travel product guides.

Mandatory Skills:

• 3+ years of writing experience with a portfolio of work (published or unpublished)
• Exceptional English language and grammar skills
• A flair for creative writing and crafting original content
• Strong editing and proofreading skills
• A meticulous eye for detail
• A willingness to learn and take on feedback
• Excellent communication and time management skills
• Ability to work collaboratively as well as independently 
• Ability to adapt and write across different industries, styles, audiences and spellings 
• Ability to conduct research using reliable sources
• Tech savvy and comfortable learning and using technology broadly.  

Desirable Skills:

• Bachelor’s degree in English, Journalism, Advertising, Marketing, PR, Communications or other relevant fields
• A strong understanding of content strategy, brand positioning and marketing principles
• Knowledge of AP Style.

Perks:

• Competitive salary based on experience
• A mix of in-office and remote work options
• A work environment that values creativity, innovation and flexibility
• Bring your dog to work or just enjoy the company of other well-behaved pups
• Casual dress code and a relaxed, yet focused, workplace
• Free parking
• Included BBQ office lunches on Wednesdays
• Free Friday afternoon drinks in our lounge bar.

About Tourism Media: 

Tourism Media is not your ordinary workplace. We're a dynamic and innovative medium-sized business specialising in creating exceptional digital solutions for clients across the tourism, fashion, real estate and other industries. Experts in custom content production covering words, images and video, content strategy, and CMS services, we empower our clients to thrive in today’s competitive landscape.

Our Brisbane office is where work meets inspiration, complete with BBQ lunches on Wednesdays, friendly furry companions (yes, dogs are welcome), Friday afternoon happy hour in our purpose-built bar, and a whole lot of creative magic. With ample free car spaces, you’ll never have to worry about parking at our Kelvin Grove headquarters. But we understand that life isn't confined to the office. You'll have the option to work from home some days too, or depending on the role, be part of the Tourism Media team as a remote worker.

Tourism Media is committed to fostering an inclusive and diverse workplace and is an equal-opportunity employer.

How to Apply:

If you are a dynamic and skilled writer looking to work in a highly specialised team, please send us a cover letter, your CV and at least three examples of your previous writing.

Application Deadline: 16/2/2024