AddressSocial & Content Specialist
Lorna Jane, 857 Kingsford Smith Drive, Eagle Farm, Queensland, Australia Req #1208
We have an exciting opportunity for a Social & Content Specialist to join the team at Lorna Jane HQ.
About the Role
As the Social & Content Specialist, you will be responsible for creating and promoting strategic social content to engage our Lorna Jane audience, enhance brand visibility and drive business objectives.
Major areas of responsibility will include:
- Plan and schedule social media posts, across Instagram, Facebook, TikTok, & Pinterest.
- Stay informed about social media trends, tools, and best practices, and incorporate insights to optimise content performance.
- Create engaging and visually appealing content for social media, including graphics, photos, videos, and written copy, that aligns with brand identity and objectives.
- Collaborate with the departments to understand content strategy and objectives, contributing ideas for content themes, topics, and formats.
- Utilise design software tools such as Adobe Creative Suite to create visually appealing graphics, images, and videos that enhance social content presentation and storytelling.
- Assist in content creation for campaigns, digital advertisements, and brand development initiatives.
- Analyse performance metrics and insights to track progress, optimise content strategy, and identify areas for improvement.
What are we looking for?
- Experience in social media management and content creation, preferably in a similar industry or environment.
- Proficiency in using social media platforms, analytics tools, and scheduling software.
- Strong writing and editing skills, with the ability to craft compelling and on-brand content.
- Creative eye for design and visual storytelling, with experience using graphic design tools and photo/video editing software.
- Demonstrated ability to curate an aesthetic Instagram feed with a strong brand identity.
- Previous experience in social media reporting and performance analysis using management tools.
- Exceptional project management capabilities: you must be able to ideate and manage multiple content streams across multiple platforms simultaneously.
Why Lorna Jane?
- Enjoy a culture of wellbeing (includes breakfast daily, monthly fitness classes, Birthday leave).
- Wear your activewear to work every day with a generous discount on the latest collections.
- A close-knit and supportive team
- On-site parking and café.
The best time for new beginnings is now, so don’t wait around – APPLY NOW!
