Crm Automation Manager - Health & Wellness

🌿 Want to shape the future of automation and lifecycle whilst making a true purpose impact?🌿We are privileged to partner with a leading innovator in the holistic wellness sector. Celebrated for its 20,000+% revenue growth over three years and is emerging as a unicorn in the Australian tech scene.Their commitment to simplify patient health, enhancing experiences to drive their expediential growth and innovation journey. This is a newly created, first B2B CRM managerial hire during their transformative era, to shape a best-in-class experience in healthcare.The RoleReporting to the Head of Commercial Marketing , the CRM Automation Manager will spearhead the CRM strategy for 2 broad portfolios. Due to the exciting scale-up phase this high-growth business is exploring, you will be the first CRM hire to the commercial team. You will be instrumental in building, , identifying and leading the strategy to provide a best in class journey. You will lead a small team as you recruit and expand, refining multi-channel campaigns that captivate customers and prescribers, driving acquisition, activation, and retention. Collaborate with cross-functional teams to elevate the customer experience and ensure data compliance. Ready to lead the charge in commercial marketing excellence and bring your mark to the table?Key Responsibilities

• Team Leadership: Manage and a grow a team of 4 Lifecycle and CRM Specialists.
• Strategy Development: Build and shape the CRM strategy from scratch across acquisition, retention, and engagement, utilizing data insights for optimal results.
• Automation Management: Create and implement best in class journeys, including customer segmentation, milestones and trigger points.
• Compliance Management: Ensure adherence to privacy regulations and marketing legislation, safeguarding brand reputation.
• Data Analysis: Utilise data-driven research to segment and target audiences effectively. Collaborate with data teams to enhance customer experience and conversion rates through continuous testing and optimisation.
• Automation Support: Provide a best in class experience in Marketing Automation tools, troubleshooting issues and maintaining best practices.

About You

• 8+ years experience working in CRM, lifecycle or marketing automation roles
• Proven success rolling out CRM strategies either from scratch, scale-up or refresh to optimise engagement and efficiency.
• Proven leadership experience, managing a team of CRM/Lifecycle marketing specialists
• Data expertise, success using technical and strategical data to optimise activities building engagement & loyalty.
• Experience working within B2B or Commercial Marketing is highly advantageous but not essential
• Experience working within a consumer start-up, scale-up experience is highly desirable

Benefits

• 100% remote working
• Collaborative working hub spots in the CBD
• Shape and implement your mark to the CRM strategy from scratch
• Collaborative and supportive team environment where your ideas are valued.
• Professional development opportunities to grow and advance in your career.
• Competitive compensation

What Now? 🚀Click APPLY NOW to submit your interest, or contact Donna Tutte with your resume for further information;